Music can play an important role in veterinary practice. Studies have shown that music can increase the time patrons spend in a business, improve attitudes while patrons wait, increase employee productivity, and increase revenue.1 Similarly, music played in a veterinary practice can make the visit a much more pleasant experience for both clients and team members.
However, music can also offend or irritate clients and team members—or even put them to sleep—so the music selected, either from your own collection or from a music service (eg, SiriusXM for Business, Pandora for Business) should create the right ambiance.
Here are 5 tips to help you choose the right music for your practice.2
1. TURN OFF THE RADIO AND CDS
People do not want to listen to advertisements, the endless chatter of talk shows, or the child-inappropriate content that many radio stations play. CDs typically play no more than 76 minutes of music each, so even a large rotation gets stale and repetitive, especially for your team.
2. PLAY YOUR BRAND OF MUSIC
Select music that complements the brand of professionalism you are building for your practice. Whatever genre you choose—country & western, light rock, jazz, top 40, easy listening—make the music accentuate what is special about your practice. For example, if you are proud of the practice’s busy pace and contemporary décor, play upbeat music; if you want to project a peaceful, calming atmosphere, choose easy listening.