Make Options Simple & Distinct

• Brand A heartworm vs Brand B = not distinct
• 10 chemistry panel vs 17 chem panel = not simple
• Think in big categories: 
  • We hospitalize or we don’t
  • We work up the case or treat empirically
  • Don’t get in the weeds. Decide what good outpatient care looks like and recommend that as the option.

Discussion:

Are there any areas in your clinic where pet owners can easily get confused about their options?

How could you make these options more simple and distinct?