Dr. Caitlin DeWilde, DVM, founder of The Social DVM, joins me to tackle a big question facing Canadian veterinary practices: How do we talk to pet owners about pharmacy pricing without getting defensive or accidentally starting a Facebook war? With big-box retailers shaking up the veterinary pharmacy landscape, we’re digging into proactive veterinary client communication, reputation management, and practical ways to highlight the value of your services while keeping pet owners informed and engaged. From smarter messaging to making prescription refills ridiculously convenient, we’re sharing strategies to build client trust and keep your practice ahead of the conversation. Gang, let’s get into this episode!
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ABOUT OUR GUEST
Dr. Caitlin DeWilde is the founder of The Social DVM, a consulting firm devoted to helping veterinary professionals learn how to manage and grow their social media, online reputation and marketing strategies. Working with large industry groups and individual practices alike, Caitlin and her team are passionate about translating the “geek speak” to “veterinary speak,” and helping vets reach more clients and pets.
Caitlin is a graduate of the University of Illinois College of Veterinary Medicine and a recipient of their Outstanding Young Alumni Award, and also an alum of the AVMA’s Future Leaders Program. She served as medical director for a large AAHA/Fear Free/Cat-Friendly certified hospital in St. Louis before stepping back to focus on her marketing passion. Today, she divides her time between practice, consulting, and writing. She is the author of a new book, “Social Media and Marketing for Veterinary Professionals” and a columnist for Today’s Veterinary Business.
