Dr. Emily Tincher, DVM, Chief Veterinary Officer at Nationwide and co-founder of Clarity Vet Surgical Center, is back for her sixth visit, and we’re tackling a question every vet team runs into: why does the same treatment plan land perfectly with one client and fall completely flat with the next? We dig into the three Cs of pet owner decision-making (cost, choice, and convenience) and Nationwide’s new free pet parent personality quiz, which helps clients figure out their priorities before they ever walk into the exam room. You’ll come away with simple ways to flex your communication, build client trust, and meet every pet owner where they are, no judgment required. Gang, let’s get into this episode!
This episode is brought to you by Nationwide Pet Insurance!
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LINKS
Nationwide Pet Insurance Veterinary Healthcare Team Resources
Follow Dr. Tincher on LinkedIn
The Nationwide Pet Health Zone – Breed Related Insights
ABOUT OUR GUEST
Dr. Emily Tincher is a veterinary executive and emergency clinician whose career spans clinical practice and the design of systems that better support pets, families, and veterinary teams. A second-generation Auburn veterinarian, she grew up in her family’s rural Kentucky practice, where broad-based medical and surgical care and deep relationships with pet families shaped her commitment to accessible, relationship-centered care. She is also Co-Founder of Clarity Veterinary Surgical Center, which expands access to surgical and dental care through focused care practice design.
Dr. Tincher serves as Nationwide’s Chief Veterinary Officer and AVP, Pet Health & Strategic Partnerships, where she focuses on care delivery that is clinically sound, financially sustainable, and responsive to the needs of today’s pet families.
A nationally recognized advocate for spectrum of care, Dr. Tincher has served in veterinary leadership roles for more than a decade and is the Immediate Past President of the Veterinary Leadership Institute Board of Directors. She is a frequent speaker at major veterinary conferences across North America and has authored publications on cost of care, access to care, payment options, and pet family-centered approaches to veterinary medicine.
