Dr. Briana Armstrong, DVM, independent veterinary practice owner and social media voice, is here to tackle a question that’s guaranteed to get people talking: Is veterinary medicine actually overpriced, or is it just expensive? We’re digging into the rising cost of veterinary care, why pet owners and veterinary professionals don’t always see eye to eye on pricing, and how different practice models could help make care more accessible without sacrificing sustainable businesses and healthy teams. From price transparency to navigating financial limitations without guilt or shame, we’re challenging some big assumptions about what veterinary care should cost. Gang, let’s get into this episode!
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LINKS
Find Dr. Brianna Armstrong on LinkedIn
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Choose People Love Pets: The Veterinary Culture Podcast
ABOUT OUR GUEST
Dr. Brianna Armstrong is a veterinarian, practice owner, technology founder, and leadership consultant whose work bridges clinical medicine, innovation, and people-centered leadership in veterinary care. While earning her DVM at Texas A&M, she founded SKYPaws LLC and developed a patented wireless patient monitoring device, reflecting her early focus on improving clinical workflows through technology. As a hospital owner, she has built systems around structured onboarding, behavior-based core values, and communication frameworks to enhance team clarity, accountability, and psychological safety. She also consults and speaks on leadership and cultural transformation, helping veterinary organizations create sustainable, people-first workplaces. Dr. Armstrong is the co-host & founder of Choose People Love Pets, a podcast that explores leadership and highlights non-traditional veterinary career paths through candid conversations with industry innovators. Across her clinical, entrepreneurial, and media work, she is dedicated to expanding what’s possible with a DVM degree and supporting the growth of veterinary teams and leaders.
