6 Ways to Fight the Veterinary Competition — Without Fighting Originally Published: Veterinary Economics, November 1, 2011 They did what?” I sputtered. The practice owner I was talking with on the phone was a longtime friend. He lowered his voice and explained, “They bought reviews on Google.” We were discussing the megapractice down the road…. Read More
Technicians, Take Action!
Technicians, Take Action! Originally Published: Exceptional Veterinary Team, October 31, 2011 One of the most common pitfalls for good technicians on their way to greatness is waiting to be told what steps to take. Want to boost your team to the next level? Use what you know to be proactive. I’ll never forget a case… Read More
Zombie Preparedness 101: Halloween 2011
Zombie Preparedness 101: Halloween 2011 Originally Published: Exceptional Veterinary Team, October 31, 2011 Don’t let the undead get you down. Zombie-proof your practice with these 6 tips! As the saying goes: “If you fail to plan, you plan to fail… and possibly be eaten.” If your veterinary practice doesn’t have a contingency plan… Read More
How To Become A Veterinary Villian
How To Become A Veterinary Villian Originally Published: DVM NewsMagazine, September, 2011 Maybe being a great doctor isn’t for you. And even though the profession is filling up with “good girls and guys,” you can still be dastardly and rule with an iron fist. With veterinary school admissions offices focusing on turning out… Read More
The Quest for Veterinary Mentorship
The Quest for Veterinary Mentorship Originally Published: DVM Newsmagazine, July 1, 2012 Maybe it’s just part of my upbringing, but until about five years ago, the word mentor brought to my mind the original Obi-Wan Kenobi from Star Wars or Mr. Miyagi from The Karate Kid. Mentorship seemed like an involved, antiquated process,… Read More
Don’t Be A Facebook Failure
Don’t Be A Facebook Failure Originally Published: DVM Newsmagazine, May 1, 2010 For those of you who’ve been living under a technology-resistant rock, Facebook is the world’s largest social networking Web site. The service added a whopping 200 million new users last year, and if you’re a veterinarian under the age of 40… Read More