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Podcast

Embezzlement in Veterinary Medicine

November 26, 2022 by Andy Roark DVM MS

Mira Johnson CPA, CVPM joins Dr. Andy Roark to discuss embezzlement in veterinary medicine. In an AAHA survey, 86% of respondents said employees had stolen from their clinic. Why does this happen so commonly in our industry? Who is responsible and what motivates the behavior? What can practices do about it?

Cone Of Shame Veterinary Podcast · COS – 171 – Embezzlement In Veterinary Medicine

You can also listen to this episode on Apple Podcasts, Google Podcasts, Amazon Music, Soundcloud, YouTube or wherever you get your podcasts!

LINKS

JF Bell Group: https://cpasforveterinarians.com/

Practice Owner Summit: https://unchartedvet.com/practice-owner-summit-2022/

Dr. Andy Roark Exam Room Communication Tool Box Course: https://drandyroark.com/on-demand-staff-training/

Dr. Andy Roark Swag: drandyroark.com/shop

All Links: linktr.ee/DrAndyRoark

ABOUT OUR GUEST

Mira Johnson holds a Masters’ Degree in Financial Management and Accounting is a CPA, and is a Certified Veterinary Practice Manager. She is a managing partner in the JF Bell Group, CPAs for Veterinarians. Mira’s passion is helping veterinarians to start, manage and grow the practice of their dreams. She embraces the use of apps to help automate the business side of their practice. Her articles about financial automation and employee motivation have been published in Today’s Veterinary Business and dvm360.


EPISODE TRANSCRIPT

This podcast transcript is made possible thanks to a generous gift from Banfield Pet Hospital, which is striving to increase accessibility and inclusivity across the veterinary profession. Click here to learn more about Equity, Inclusion & Diversity at Banfield.

Dr. Andy Roark:
Welcome everybody to the Cone of Shame Veterinary Podcast. I am your host, Dr. Andy Roark. Guys, I got a great one for you today. It’s going to be eye-opening. It’s going to freak some people out. Mira Johnson is with me. She is a CPA and a CVPM. You can hang on, and we’ll talk to you about what all those letters mean, if you’re not familiar. She’s an accountant who works with veterinary practices, and she is talking about embezzlement.
We get in and we talk a little bit about embezzlement, and what it looks like. Boy, the back half of this episode is just her telling stories. It’s amazing. It’ll freak you out. But, I think we come out at a really good place of, “Hey, there’s some things that you can do to set up your practice, and to protect yourself, and just to be aware of.” Yeah, I think it’s a really good, interesting episode. It’s going to breeze by. She is wonderful. Gang, let’s get into this episode.

Kelsey Beth Carpenter:
(Singing) This is your show. We’re glad you’re here. We want to help you in your veterinary career. Welcome to The Cone of Shame with Dr. Andy Roark.

Dr. Andy Roark:
Welcome to the podcast. Mira Johnson, thanks for being here.

Mira Johnson:
Thank you for having me.

Dr. Andy Roark:
Oh, it’s my pleasure. I became aware of you through your writing. You write for dvm360, you write for Today’s Veterinary Practice or Today’s Veterinary Business?

Mira Johnson:
Today’s Veterinary Business.

Dr. Andy Roark:
Wonderful. I became aware of you because of your writing there. I like a lot of your stuff. I was like, “Wow, who is this who’s writing this neat stuff that I don’t see?” You have a really interesting background. You are a CPA and a Certified Vet Practice Manager, a CVPM. How did you come to have a CPA and a CVPM? How did that happen?

Mira Johnson:
The CPA was definitely my passion. I am very organized and I love the numbers. Then I joined JF Bell Group, which is the CPA firm that I work for, and they had passion for veterinarian industry. So, I fall into it. We had a lot of veterinarians, a lot of friends in there. Started going to the national conferences. That’s when I saw actually first time, you talking about management practices and all sorts of things that I was just opening the door to a different world and I wanted to learn more. So I’m really eager to learn, self-driven self-improvement is a big part of me. And when I discover the credentials, a couple years ago I was talking and I said, “Well, how could I improve myself and what can I learn to getting the credentials?” So it wasn’t much of I just want to be a CVPPM, it was more like what can I learn along the journey?

Dr. Andy Roark:
Yeah.

Mira Johnson:
So that was my drive.

Dr. Andy Roark:
That’s awesome. That’s really cool.

Mira Johnson:
I just got it a couple of years ago. Well, I think it was this year actually.

Dr. Andy Roark:
Oh, well congratulations. That’s wonderful. I love the CVPM. I think it’s such a great program and it’s wonderful to see people working in practices and learning the nuts and the bolts. I have nuts and bolts questions for you today. I want to talk about an article that you wrote on embezzlement, it’s called Sticky Situations. It was in a recent issue of the Today’s Veterinary Business. And you talked about embezzlement and you talked about the frequency with which embezzlement happens in vet practices. Can you start at a high level with that? How common is embezzlement in private practice?

Mira Johnson:
So based on ADMA research, it shows that one in nine practices do experience embezzlement or theft from employees. So that doesn’t even include any other theft outside of your clients or burglaries. This is definitely just employee related theft and I think it’s, a lot of people say, “Wow, really, one in nine? That seems like a huge number.” And for the rest of the businesses the number is still high but it’s 75%. So definitely the vet industry is much bigger. And I think Marsha Heinke, she did a study and in her studies it was based on, because most of the vet practices are family based, they have a lot of close relationships or they’re small. So that’s where I think the higher numbers are coming from potentially.

Dr. Andy Roark:
That’s interesting. I was going to ask you that. Why do you think this stands out? So tell me about, you think because they’re family based, why do you say that? What does that mean?

Mira Johnson:
So I don’t necessarily mean just family, close family, but our firm specializes in small clinics and the small practices. So we do see a lot of, it’s a dad with two sons, it was always their dream and there’s a son that stole from them, so it was crushed dreams. It does happen in the family settings. A lot of my best friend is now my practice manager, so very close relationships, which I think in the big corporations you don’t have those kind of relationships inside of the corporations.

Dr. Andy Roark:
It sounds like maybe there’s a bit more trust and that trust gets exploited a little bit more. I don’t know, I could see that. Just thinking about it, why would vet practices be so common and say, “Well we were trusting a lot.” We tend to see the good in people sometimes who are in detriments perhaps. Tell me when we talk about embezzlement, what are we talking about here? This is a big term, just making it clear examples of investment. Are we talking about people manipulating credit card machines? Are we talking about taking cash out of the cash register? What does embezzlement in a small animal clinical practice look like?

Mira Johnson:
So pretty much all and above, I think the statistics shows one in three are monetary, which means that would be the cash stall and the credit cards, some money related, but the two out three is non-monetary, which means it’s the inventory equipment, pretty much the food that walks out of your back door that the employees take home with them for their pets, payroll paddings.

Dr. Andy Roark:
Gotcha. No, that totally makes sense. So I’m parsing in some of mine. Yeah, so the majority is definitely inventory walking away. Okay. I get that. You talk a little bit in your article about ideas about why this seems to happen and how people rationalize it. So most of us, we look at people that we work with or we look at our family, our best friend who’s the practice manager and we go, “They would never steal from our company.” You have some interesting ideas about how people mentally get their head around that. Talk me through that.

Mira Johnson:
Yeah. And this is the part that I really enjoy talking the most about because I think a lot of people don’t have the mindset that, “Hey, this is going to happen to me eventually.” There’s a good chance it will unfortunately. And the rationalization. There is three things that have to be present for the fraud or embezzlement to occur. One is rationalization and that is that I will tell in my head … I don’t think there’s very many people who go around and it’s like, “I just want to steal from somebody. Let me find somebody who can steal from.”

Dr. Andy Roark:
Yeah.

Mira Johnson:
That’s a small percentage of people. Most of us will go around and try to do the good in the world, at least that’s what I believe in. And there will be instances when we can rationalize our actions. I can see that you are very successful practice and you have all these resources. Man, if I would have all these money, I would help all those stray cats or something. So you start taking money and putting it into this nonprofit that maybe you founded or maybe you just giving them money so you can help the greater good. In your mind it’s justifiable Or then that can be the malicious, “The inflation is huge. I can’t even not put gas in my car anymore. I should have got a raise last year, so I’m going to take my raise because I deserve it.”

Dr. Andy Roark:
That makes sense.

Mira Johnson:
The rationalization is a big thing.

Dr. Andy Roark:
So rationalization is the first piece, what’s the second piece?

Mira Johnson:
The second piece is, oh there’s opportunity, but let talk about the financial pressure, of course. So there must be a reason why you want the money. And lots of people when they say, “Oh, financial pressure,” I don’t know how many people, they’re gambling or I don’t know how many people that are drag addicts. I don’t need to worry about that. It’s this big thing that people usually tend to think about but it doesn’t have to be. So it can be keeping it with Jones, the coworker got a new car, I want something better.
They want on this fancy vacation, it’s all over the Instagram and Facebook and I want to prove them that I can do the same thing. So there might be a different financial pressures, it might be as simple as that I’m already accustomed to some lifestyle. My spouse lost a job and now I’m kind of left with bills to cover and I can’t afford them because I have all these monthly recurring payments, which is very common for Americans to have all these car payment, mortgage and subscription for anything and everything you can think about. So to keeping up might be hard when there’s a loss of income.
So that’s the financial pressure. And the last one is the opportunity, which I think this is the part that we all need to pay better attention in the clinic because this is the part that we can influence. I cannot change your vision of I need to keep up with Jones different, I can’t really influence that and I can’t influence your rationalization necessarily. But I can influence the opportunity, if you do have the chance to take from me.

Dr. Andy Roark:
Right. Talk to me about how we do that. Yeah.

Mira Johnson:
I think in the family business or where you have long trusted employees, the thing where you’re getting exposed or your clinic gets exposed is where suddenly you trust a lot and then you offload all these tasks, right? Because you trust them. So pretty soon they’re running the payroll for you and they know you don’t review it because you don’t have time. Or maybe that there isn’t a procedure for receiving inventory or purchasing inventory. So those are the little things that they will start noticing. And if there is a financial pressure and if there is the rationalization, they see the opportunity and they can seize on the opportunity. So if you have strong internal controls and protect yourself, you’re minimizing them. And I know there was a lot there.

Dr. Andy Roark:
No, this is good. So I want to start to parse this apart a little bit. So you talk about trusting and delegating. Where are the big opportunities for embezzlement? So what are the things that I need to be careful when I delegate away or places where I want to make sure I have good internal control specifically?

Mira Johnson:
So when it comes to cash handling, that’s one of the things that we see that most of the practices lack their internal control. Where the receptionist, some of them don’t even count the cash in the end of the day. It’s like, “Oh, once a week I’ll just take whatever cash is in there and I deposit in the bank.” Well there should be a daily reconciliation in the end of the day and it shouldn’t be the receptionist who takes the money to the bank. And there should be some checks in the background. So if the receptionist is the one who does the daily closeout and creates the deposit, it should be taken into the safe. And then the owner or somebody else who is not handling the cash should take it to the bank. And then again, somebody else who is not doing either or should do the bookkeeping records and reconciliations and stuff like that in the end of the month or weekly basis.

Dr. Andy Roark:
Okay, cool. And then it seems like inventory would also be on that same path if we’re talking about two-thirds of embezzlement is it sounds like inventory controls are probably more important than a lot of people think.

Mira Johnson:
Yes, the purchasing and accepting. So it shouldn’t be the same person that can purchase the product and receive the product because then there is room for altered records. So I can say, “Well I purchased seven things and we receive seven things,” but we only received six or five and the rest I just took home.

Dr. Andy Roark:
Got you. Yeah. That never would’ve occurred to me. That was definitely a blind spot. It makes total sense when you say it that way. Okay. So any other areas specifically that we want to make sure? The cash handling totally makes sense. Purchasing and receiving totally makes sense. Other areas where we should make sure we have good control systems?

Mira Johnson:
Yeah, I think there’s a lots of new things that surfacing currently, but I get surprised by it. So for example, most of the people probably now use Vetco for their purchasing. And Vetco has a great thing that they reward you with this gift card, gift cards, you can redeem a gift card.

Dr. Andy Roark:
Yeah.

Mira Johnson:
I would encourage every owner …

Dr. Andy Roark:
I see where this is going now, okay.

Mira Johnson:
… to check where the gift cards are going because sometimes you just don’t see that $25 was redeemed and where it went. So if they can intercept the mail and take the gift card. So that’s one. And you know think, “Well that’s $25 bucks Mira, who cares? It’s not a big deal,” but it usually starts small.

Dr. Andy Roark:
It adds up. Yeah.

Mira Johnson:
Yeah. And then it adds up.

Dr. Andy Roark:
Yeah.

Mira Johnson:
And the average is average theft in veterinary medicine is $200,000. And a lot of people are like, “Well I would think I would see the $200,000,” but it takes about 24 months to catch the person that’s stealing. And one of the reasons is because they start small and then they get crazy.

Dr. Andy Roark:
Okay, so what you’re saying is usually by the time that embezzlement of gets caught or reported, the average amount we’re talking about is $200,000. Is that correct?

Mira Johnson:
Yes.

Dr. Andy Roark:
And it usually starts small and then we see larger. I a hundred percent see that as people would say, “I’d never do this,” and then they break the ice and maybe every time it gets a little bit more and comfort levels go up. But wow, $200,000. That’s amazing.
Guys, I just want to jump in here real quick with one quick announcement. If you’re a practice owner, the Uncharted Practice Owner Summit is coming, it is me and my friend Stephanie Goss, the practice management guru. We are going to be leading that, heading that up. It is in person in Greenville, South Carolina. If you are a practice owner and you’re like, “Man, I want to go to a thing that’s only practice owners and work with other practice owners,” head over to unchartedvet.com and check out what we’re doing. Guys, that’s it from me. Let’s get back into the episode.
How do practices tend to catch onto these things? Do you have a sense of that? When these things are brought to light, how does that often happen?

Mira Johnson:
It can come from different sources. So it can be an employee that saw something and came to you and said something. It can come from a third party. So for example, usually when we prepare financial statements or reports, we do discuss it with the business owners and we go through it. So for example, on one of the instances we notice that the anesthesia costs was going up and up and up while the revenue was pretty much flat. So I brought it up to doctor and the doctor said, “Well what are you doing in there? There’s no way I’m spending this much money on anesthesia.” And when he looked into it, he was a bunch of Dolorex and he said, “Well I can’t get use this in a whole year.” So then he went to control substance log and that’s how it got discovered.
So that came from a third party. Also, I know that there was some merchants, like credit card processors that came back and said, “Hey,” this happened actually closed by in Idaho that the receptionist was a very clever one and when the purchases was made, she refunded it or not refunded, she returned it. So she would return product, but the product was physically returned back so you don’t miss anything but the refund, she issued it to a different form of payment. So all these purchases are coming for the business credit card and are being refunded to her personal bank account.

Dr. Andy Roark:
Gotcha. Oh wow. Okay. All right. That makes a lot of sense. What steps do practices usually take if they know or if they suspect that this is going on? So I imagine being a business owner and let’s just say that there’s something and you say, “Oh, this has come to my attention,” where do people go from it? Is it straight to the police? How do people report this? What’s the mechanism for that?

Mira Johnson:
Yeah, that’s a great question. It depends. So we try to always advise our clients to definitely not alert the person that you think it’s on it and also don’t alert the rest of your staff because it’s not always just one person. There’s instances when it’s two people or three people. So if you do have the purchasing and receiving separated, maybe those two got together and they’re taking advantage of that. So definitely don’t try to spread the news across or try to figure out. We also try to say don’t change anything yet as far as the records, because you want to build a history.
If you see something, you can look in the history and if there’s already you can pinpoint it, then great, you can move forward. But if there’s just small things, maybe just installing a camera in the practice, if it’s a cash being stolen from the client, fake refunds and stuff like that. So from there you could, so let’s just say you have established a history, then you can contact your insurance, your lawyer, because you’ll have to let that employee go. So you want to make sure that you do it correctly so you don’t violate any other problems along the ways. And then we always encourage to prosecute. So there’s tons of practices who have all the evidence and they just want to be done.

Dr. Andy Roark:
I understand that.

Mira Johnson:
They’re hurt and it’s a terrible feeling because it is your long term employee or it is your family member. And I think in these instances, I’ve seen so many people cry and just be ashamed that that’s what they allowed to happen. And the thing is that there is all these, what we call red flags. So there, there’s the employee complain, the employee did this and that and you usually don’t see it or they’re very subtle until it’s all gone. And when it comes down as a whole group, you can come together and you’re like, “Man, how do we not see it? We’re such an idiots.” People just beat themselves up.

Dr. Andy Roark:
I would. I would be so brutal on myself, I totally can see this. I want to talk about this just because I can see myself as the kindly veterinarian because I tend to trust people and think people are doing things for the best. And I would be embarrassed, I would feel so ashamed that this happened and “Oh, I can’t believe that this happened to me,” or that I was so naive and I came completely see people being beaten up. I want to ask you a couple different questions about this, but I want to step back for a second. Let’s talk about these red flags. So you say people start to see red flags. It sounds like a lot of times they see them in retrospect, but what are some of the red flags, aside from your accountant saying, “Hey, we have a problem.” What are some of those red flags that people reflect back on and say, “I wish I had paid more attention to that?”

Mira Johnson:
Yeah, it depends on a position, but some of the red flags are, for example, that the employee never takes vacation because they’re trying to stay in where they are. Meaning if I’m the one who, let’s just say that I do accounts receivable fraud, which would mean that you come and pay and I say you didn’t, but I have the cash now, then I have to record it, anyway it’s called floating accounts receivables. If somebody else intertwines in that role, it’s easier to discover, but if you are in there, it’s much easier to attain because when the customer calls, you’re like, “Yeah, I know you paid. Yeah, we just didn’t record it yet. It’ll be their next statement,” and then you make a note of it and you record that payment when somebody else comes in. And that’s a complicated case, but other things can be [inaudible 00:20:25]-

Dr. Andy Roark:
No. I get what you’re saying.

Mira Johnson:
Okay, so other red flags can be that the person is always the nagging one, right? They don’t like something, they’re talking about the practices, “I can’t believe how much money the owner has. And we didn’t get any bonuses this year. Did you see how much it’s charging for rabies shot? Did you see how much it actually costs to buy it?” There’s that talk in the background maybe. Also, the obvious that they come to the practice and they have brand new car that’s completely out of their lifestyle. Those are the more obvious ones.
But we had one that at the clinic that the doctor’s like, “I can’t believe I didn’t see this. There was a bloody needle in the ladies bathroom and the employee walked out without a sock on her foot just completely high.” And you were just feeling bad for the person because she had some other problems and you look back, and you were like, “Well, that’s obvious,” but it wasn’t.

Dr. Andy Roark:
Yeah.

Mira Johnson:
Because she had lack of sleep. Her husband kick her out of the house the night before. So it all makes sense to you because you’re this compassionate person, you just go and buy her coffee and pretty soon you’re just like, “Wait, what just happened?”

Dr. Andy Roark:
Yeah, wait a second. Yeah, I can believe it. We tie ourselves up in knots, all that stuff makes sense. Do you have any resources that you recommend? Where can people learn more if they’re a small business owner or they just want to investigate more or try to understand more how they can protect themselves, what out there can be helpful for them?

Mira Johnson:
Yeah, I think the first thing that I would do is to look into the internal controls. And if you have no clue what that means, that’s fine. You at least take the time that you’re trying to understand. So reach out to your CPA or accountant and say, “Hey, how can I improve my process?” And just explain what you do and they will give you some suggestions on what can be done differently. So I would start there. And then one of the things that I always tell people is to start with yourself. So if I as a practice owner comes to the clinic and take the dog food and just walk out in the back door and it doesn’t go through any system, you’re just showing that it’s possible to get out of the clinic with a bag of food with no trace.

Dr. Andy Roark:
Yeah. Interesting. Okay. I never would’ve thought that, but it totally makes sense.

Mira Johnson:
Inventory counting, count your inventory, utilize your practice management software. There’s great technologies out there that you can utilize. I know it takes time and effort that there’s just so much that you can do and automate to protect yourself. So to learn more, you can reach out to your practice management software rep and said, “Hey, I would like to start tracking all the inventory in the software. Where do I start? How do I do this? I know there is some restrictions on permissions. How can I do this? So there’s only one person that can receive,” or whatever, how many you want, but certain people that can receive the product and some people who can do the purchase order. So your accountant, practice management software, the vendors have some great ideas too. You would not believe some drug reps, they tell us some crazy stories about how people resell the free samples to the practice and then pocket the money. So there’s also-

Dr. Andy Roark:
Oh wow. That’s crazy.

Mira Johnson:
Since I’ve been talking about fraud, there’s just all these people who come to me. We were just speaking at the Western this year in Vegas, and there was a guy who stood up and said, “I want to share a story. It doesn’t matter how it happens, but he has tears in his eyes and he said, “It was my best friend, we grew up together. I gave him a job, he was paid well. We went having picnics on the weekends.” And it was $150 or whatever. I can’t remember the exact amount. And that’s just so hurtful to me that you have to experience that and then you beat yourself up.
If I can leave you with one thing is to please don’t beat yourself up. I think it happens to the best of us. And another thing is, please don’t panic because there is things that now you would be like, “Oh, my receptionist just said that her utility is going to be shut down because she can make the payment.” So it shouldn’t be like, “Oh my gosh, she’s going to steal for me.” It should be more like a antenna should come up, ding, that’s a red flag. But it doesn’t mean because she’s asking for advance that now she’s going to take from me.

Dr. Andy Roark:
Yeah, when you start going down this path, it’s easy to start imagining. You’re like, “Fraud is everywhere.” Yeah. I love this approach. I love just talking about that it’s real. I think most of us just don’t have any idea or we don’t ever want to think that could happen in our practices. And so I really appreciate you coming in and talking about it and you really humanize it and make it go like, “Okay, I get it. I can definitely see how it happened.” I think I really like the phrase keeping honest people honest, and I think that that’s how I like to look at these things is to say, “I don want to live in a world of fear or mistrusting people.” At the same time, it’s just smart to build good systems that first of all, they help you run a better business and a better practice. And then also they just keep honest people honest and you just never have to deal with these things. And so I love your approach as you lay these steps out.

Mira Johnson:
I didn’t mean to be completely a downer, like, “Oh my gosh, you going to have to do all this and don’t trust anyone.”

Dr. Andy Roark:
I know.

Mira Johnson:
I do want to say one more thing and that is there’s a saying in my homeland, I’m from Slovakia originally, that we say, [foreign language 00:26:19] which means trust, but check.

Dr. Andy Roark:
I love that.

Mira Johnson:
Which means you can delegate all these things, but you have to have a system in place that you can just verify that’s happening.

Dr. Andy Roark:
I love it. I love it, I love it.

Mira Johnson:
Because the people are the biggest asset that the veterinary clinic has in my opinion, because they are the ones who will lift you up.

Dr. Andy Roark:
Mira, where can people find you? Tell me about the firm that you’re with. Tell me about the work that you do. Where can people learn more from you?

Mira Johnson:
Yeah. So our firm is called JF Bell Group. We’re a CPA for veterinarians. You can find us on LinkedIn or Facebook or Instagram.

Dr. Andy Roark:
I’ll put a link in the show notes as well. Yeah.

Mira Johnson:
Awesome. Yeah, CPAs for veterinarians and we do help small practices, startups to grow, start their practice of their dreams and help them manage it.

Dr. Andy Roark:
Very nice. Thanks so much for being here. Guys, take care of yourself. Thanks for being here.

Mira Johnson:
Thank you.

Dr. Andy Roark:
And that is our show, guys. I hope you enjoyed it. I hope you got something out of it. A big thanks to Mira for being here. Guys, if you enjoy the show, there’s a couple things you can do. If you’re watching on YouTube, hit that subscribe button, that’s wonderful. If you’re not, give me a give me a rating, give me a review wherever you get your podcast. Apple Podcast is a big place. It really is how people find the show. But yeah, I always love your feedback and it’s just a kind thing that you can do if you’re liking what we’re doing. Anyway, gang, take care of yourself, be well. I’ll talk to you soon. Bye.

Stephanie Goss:
I just want to take a quick second and give a big shout out to our friends at Banfield Pet Hospital for making the transcriptions of this podcast possible. The podcast transcripts are brought to you thanks to a generous gift from Banfield Pet Hospital, which is striving to increase accessibility and inclusivity all across the veterinary profession. If you would love to find out more about the DEI initiatives for Banfield, you can head on over to the link in the show notes.

Filed Under: Podcast Tagged With: Team Culture

Saying “No” With a Smile & Keeping the Team Motivated – November Mailbag pt. 2

November 16, 2022 by Andy Roark DVM MS

Dr. Andy Roark takes more questions from the mailbag!

Questions in this episode:

How involved should associate veterinarians be with boarding in the clinic?

Phone etiquette when trying to help non-clients on the phone who need assistance but they can’t be seen due to lack of appointment availability

What are the best things to do for your staff on one of those crazy days when everything is on fire to keep them motivated ?

What’s the best thing to do when you’re feeling overwhelmed?

What advice would you give those that have trouble making boundaries at work?

How do you bridge the gap between “front and back”?

How do you coach someone that gives very blunt delivery of feedback and rubs people the wrong way?

Cone Of Shame Veterinary Podcast · COS – 170 – Saying "No" With A Smile & Keeping The Team Motivated – November Mailbag Pt. 2

You can also listen to this episode on Apple Podcasts, Google Podcasts, Amazon Music, Soundcloud, YouTube or wherever you get your podcasts!

LINKS

Dr. Andy Roark Exam Room Communication Tool Box Course: https://drandyroark.com/on-demand-staff-training/

Dr. Andy Roark Swag: drandyroark.com/shop

All Links: linktr.ee/DrAndyRoark


EPISODE TRANSCRIPT

This podcast transcript is made possible thanks to a generous gift from Banfield Pet Hospital, which is striving to increase accessibility and inclusivity across the veterinary profession. Click here to learn more about Equity, Inclusion & Diversity at Banfield.

Dr. Andy Roark:
Welcome everybody to The Cone of Shame Veterinary Podcast. I am your host, Dr. Andy Roark. Guys, I’m back experimenting. This is Part 2 of my recent experiment of live streaming the podcast into the Uncharted community and so, I got questions from the Uncharted Veterinary community. If you’re not familiar with those guys, you can check them out at unchartedvet.com. It is where I spend a lot of time hanging out talking about leadership and communication and management and stuff like that that I love. But anyway, I’m here with these guys and just going to go through questions that I got from them and that will be it, so let’s see.
Yeah, I’d love to hear your feedback on this podcast. If you like it, you can send me an email at podcast@drandyroark.com. You can also leave me a review wherever you get your podcast. But I really haven’t decided if I’m going to do more episodes like this. I’m really kind of waiting to see if people tell me that they like them and I can tell you, I really enjoyed the first one, so this has been really fun.
If you’re listening and you’re like, “Man, these questions where Andy is just talking through problems that people ask him about, I really, really love them,” I have another podcast, it’s called Uncharted Veterinary Podcast and I do it with my friend, practice management goddess, Stephanie Goss. And that’s all we do there, is breakdown questions about practice that people ask us. So, if you really love this, no matter what, you can have more of me talking about problems at the Uncharted Veterinary Podcast, which is the other podcast that I do. All right, let me go ahead and let’s get into this episode.

Kelsey Beth Carpenter:
(singing) This is your show. We’re glad you’re here. We want to help you in your veterinary career. Welcome to The Cone of Shame with Dr. Andy Roark.

Dr. Andy Roark:
All right, everybody. So, the first question is an anonymous question. This is from a veterinarian. She is a veterinarian that has a boarding facility built onto her practice and she says that, a little backstory, she had a dog that had a medical problem. It was some sort of like a chemical burn or something when it left the boarding facility. She ended up looking at it and then the client ended up bashing the boarding facility and specifically, this vet who’s like, “I didn’t do any… I didn’t have any idea what was happening,” is basically it.
And so her question is, if a dog is being boarded with a vet clinic, how involved are veterinarians in the daily care and monitoring of the pet? If I’m unhappy of the vet with the care that a dog received and don’t think the issue was handled appropriately when I brought it up to the practice manager, how should that be handled? Meaning, if I don’t like how this went and I said so to the management and they ignored me, what do I do about it?
All right, cool. Let’s do the first one first and let’s talk about the boarding, that’s in boarding, okay? How involved should vets be in the boarding that the clinic does? First of all for me, I guess, there’s not a right answer. There’s only clear expectations and so, there are clinics that the vets are very involved. That’s not wrong. And there are clinics where the vets are not involved at all. They’re barely aware that the boarding is happening in the building. That’s not wrong either.
As long as everybody is clear and honest about what is happening and how involved the vet is or how involved the vet is not, the pet owners should not think that their pets are being examined twice a day by the veterinarian if that’s not happening at all. That’s only setting the vets up to get hammered. They aren’t doing anything. And at the same time, if the pet owners think they’re just dropping off for boarding and their pet ends up doing a bunch of medical stuff and then they’re surprised when they come back and find that out, that’s also really bad.
And so, it’s really about what are the expectations here about how involved the vets are with what’s happening ? Ad is the clinic communicating that to the clients and do they communicate that to the vets? Because I will tell you that boarding can burn vets up. I have seen vets that are absolutely ready to mutiny over boarding because they’re like, “This never ends.” And I’ve worked at some of those practices. It’s never real bad, but I can definitely see how it gets bad.
But it’s just there’s times that you’re a vet and just the number of little problems, torn toenails, diarrhea, coughing dogs, kennel cough, people coming back with kennel cough, things like that, it can suck up your time and suck up your time and suck up your time. And if you are the doctor and that’s not accounted for in your schedule if you’re not getting compensated for that, if these are no charge appointments because the pet started coughing on boarding and things like that, if that hasn’t been discussed with the veterinarians, they can get really resentful and it’s not hard to see why.
At the same time, if boarding is part of what your clinic does and you want to be a good team member, you got to support the team. And so, there is a part where you say, “Hey, we should all be supportive of what the practice is doing to pay our paychecks and to serve the community.” And so, it really, it’s a give and take and that’s why I said there’s not a right answer. There’s clear communication. There’s clear expectations. If you are working in a practice and this goes to the second part where she says, “What do I do when this wasn’t heard?” Talk about it.
If you’re a vet and you’re like, “This is eating me up and this is taking so much time and it’s really frustrating, “you need to have that conversation. And not in like an, “I’m angry way,” but in a, “Hey, we’re in a relationship together and part of the relationship is knowing where the other person is. And so, I want to let you know that this is kind of where I am. And I’m not resentful, but I can see resentful from here. It’s just kind of over the hill.” I think you should say that.
And my question is always what is kind? Do the kind thing? It’s not kind to keep your mouth shut until you’re really, really angry and then blow up on the practice that you work at. And if you’re the practice, it’s not kind to keep your mouth shut and go, “Well, maybe she won’t notice how much work she’s doing.” And just hope that it all works out and the other person doesn’t notice that they’re dealing with a lot of cases from the back. So, anyway, there can be some real drama with boarding.
That’s just my thing is clear expectations, clear communication to the client and between the practice and the doctors. If the doctors are expected to contribute to the boarding, you just need to talk that through and everybody needs to be okay. No surprises. And as long as it works for everybody, I think that’s the best thing. I think that’s the best that we can do.
All right. I got a question Kyle Ann. She says, “Do you have tips on phone etiquette when trying to help non-clients on the phone who need assistance, but they can’t be seen due to a lack of appointment availability?”
Okay. I think a lot of us are dealing with this, so we have people on the phone and we can’t get them in and that is a problem. Now, I would say this writer makes this pretty easy for me because she says non-clients. And so, this is not a person that has been coming here, this is not a long-term client. What do you do in helping this person who needs assistance, but we can’t get them in? I just said clear is kind and I go back to it. Clear is kind.
I said, what is kind? Clear is kind. That’s what is kind. Clear is kind. We need to tell people that we don’t have availability and don’t beat around the bush, don’t act like, “I don’t know. Maybe we can do this or maybe we can do that.” And I understand. We don’t like to tell people things that they don’t want to hear. And so, it is hard to say to someone, “I’m sorry. We can’t get you in.” Clear is kind.
Set expectations and the expectation is “I can’t get you in.” The longer you wait to say that, the more you’re going to frustrate this person. And so, the first thing is be honest, be clear, and then be polite and be firm. And I think a lot of us really struggle with this and we end up, we cave. We fold like origami. We’re like, “I don’t have any availability but I don’t want to tell this person they can’t be seated, so I’m just going to through strength of will make this happen.” And I go, “That’s ridiculous.”
I’m talking a lot these days about capacity and teams and if your team is working as hard as they can work every day and they’re burning out, you can’t just want to do more work and make it happen. You’re pushing your team into the red and there’s going to be consequences. And there are going to be possibly your staff leaving and then you’re more shorthanded. And so, by pushing this far, you’ve limited your ability to do work for the foreseeable future because it’s the hard hire. And so, you have pushed this to a point that you have damaged your long-term potential to do good in the world by trying to squeeze in this short-term thing.
The other thing is even if they don’t leave, you burn these people out. You end up with just people who are tired. They’re grumpy, they’re angry, your practice culture suffers. You are running a sprint every day and that’s ridiculous because this is a marathon and so, pace yourself for a marathon. And you just have to be honest about what your team can do. And then here’s the thing, you got to let it go. You’ve got to process your lack of responsibility here.
One of the big things for me is, look, if there’s something and I didn’t want it, I don’t have control over it. I can’t make it stop and I don’t benefit from it, I’ve got to step back and say, “I’m not responsible for this.” And that’s the case with our overwhelm a lot of these practices. “I don’t want this, I didn’t make it happen. I can’t fix it and I don’t benefit from it because my people are burning out. It doesn’t help me to turn people away. That’s not helpful.” And so, at some point I have to say, “Well, if all those things are true then I’m not going to hold myself responsible and beat myself up about it.”
I hear from practices that are like, “Our front desk just apologizes all day long.” I’m like, “You have to stop. That’s not healthy.” It’s not healthy for practices to be on the phone apologizing all day long. It is what it is. I didn’t want this to be the case. The honest truth is we’re not taking new clients. Just say it and be kind and be firm. And then facilitate this person getting seen somewhere else. And that doesn’t mean you have to call and try to get them an appointment, give them a recommendation. If you can’t see them then tell them if you were them, where would you go?
And this idea that we don’t refer to other general practices, that’s ridiculous. That doesn’t make any sense. That is pennywise and dollar foolish. We are trying to do good in the world. We’ve got more business than we can do. Take care of the people who come to your practice and help other people get seen elsewhere. And feel good about yourself and go on with your life and stop burning yourself out and burning other people out.
Hang up the phone. Practice saying no by saying yes. And so, this is the one piece of phone etiquette is be clear. “We cannot do this. We are not doing this. I have some recommended practices you can call who do good work,” and say it. Don’t tell people what you can’t do for them any more than you have to. Tell them what you can do. When they say, “I need to get in,” we’ll say, “I can get you in. It’s going to be in January,” to get in to start a new client relationship here. And that’s not saying, “No, I can’t see you.” It’s saying, “I can see you in January.”
And if they want to do that, they can, that’s fine. If they say, “I can’t do that,” and you say, “Great. Well, I can refer you to another vet practice?” And I’m trying to tell you what I can do for you, but ultimately I’m not going to waiver. These are the boundaries. And so, I know that we struggle a lot with the desire to get people in and help people and I know that it feels awful to send people away. These are things that we have to do right now, guys.
It really is a question of do you want to do a good job today or do you want to do a good job in your career? Because if you “do a good job” by squeezing everybody in today, you’re not going to do a good job in your career because you’re going to be short-staffed, and you’re going to be burned out and you’re going to be angry and you may end up depressed. And so anyway, that’s my thing. Clear is kind. Be honest. Facilitate them as best you can in getting seen and that doesn’t have to be at your practice. And tell them what you can do as opposed to just focusing on what you can’t do.
Jodi asked, “What are the best things to do for your staff on one of those crazy days when everything is on fire to keep them motivated?” I’m getting a lot of questions like this. “How do we keep morale up? How do I keep people motivated? How do I make people feel appreciated?” I love this question. Here’s the answer. I have no idea. I have no idea. Here’s why because I don’t know your staff and every staff is different and that’s not good or bad, it’s just the truth of the matter.
And so, you say, “What are the best things to do for your staff on those crazy days?” My advice to you is ask the staff. Ask them what they want. Ask them what makes them feel good on those crazy days. Now, you have to ask it in a certain way because what I’ve found is if I go to the staff and I say, “Guys, when we are crazy like this, what would make you feel better?” They have no idea.
And of course, they don’t because if I came to you and you had a really bad day and I was like, “What would make you feel better?” You’re like, “I don’t know.” The truth is ask them and ask them when things are not on fire. So, at the end of the day when they’re exhausted, asking them what they wish is just another mental burden to put on them. And most people have a hard time asking those questions.
The questions that I really like are, “Tell me about a time that you were stressed out and someone did something that made you feel better. What was it?” And so ask them questions like that. “Tell me about a time that you felt really appreciated.” I love those questions. “What’s your favorite snack? What’s your favorite candy? What’s your favorite music? What’s your language of appreciation?
And there’s a book, it’s called, The Five Languages of Appreciation in the Workplace. It’s written by the guy, who wrote The 5 Love Languages. They’re the same book. Just so you know, they’re the same book and one of them is just work appropriate, but it’s good stuff. If you want a quick read, there’s five languages that make people feel appreciated. I’m going to try to rattle them off, but it’s words of affirmation, it’s service, it’s quality time, it’s gifts, and it’s physical touch. Bam, nailed it. That’s the five. But anyway, and you can dig into. It’s a good book for anyone in management and motivation to read and you can skim through it and get the gist of it pretty darn fast. But those are the things you say. And what resonates with my people?
I really like the idea of having a sheet that, and you have to update this every now and then. You can’t be like they filled out a sheet when they came to work here and I’m like, “When did they come to work?” And you’re like, “Seven years ago.” I’m like, “How do you know they still Butterfinger?” It’s like, “Who stops liking Butterfinger?” People’s preferences change and so, just update it. But some questions like that, not when things are on fire. Those things are good, but it helps you figure out what motivates people, so that we can do those things.
One of the things you can always do in the moment, always in the moment, is when people are really working hard, go the extra mile to make them feel seen. It doesn’t cost anything. You don’t have to buy anything. It’s just taking a moment to say to somebody, not I appreciate you or thank you because those are just really generic.
It sounds something like, “Hey I want to tell you, I saw earlier today when we took that patient out of its little den and you dove in there and just cleaned it out and wiped it down and you were just on it. And I just want to tell you, I recognize how hard you work around here. And I recognize that you could have been like, ‘That’s not my job,’ and backed away, but you didn’t. And I just, it’s hard for me to express how much I appreciate you and what you do here.” And if that sounds heartfelt, it’s because it is because I’m imagining one of my techs.
And you go, yeah. It’s not buying anything, it’s not having anything, it’s not planning anything, but sometimes people just want to feel seen. And that is something that we can always do, but you got to be present. You got to be on the floor. You got to be paying attention and you have to set out to do it and you can’t do it for the whole team at once. It has to be a thing where you catch people, who are really going to town. But anyway, that is something that even if you’re unprepared, you can make people feel seen, but you have to give it a little bit of thought and you have to get their attention if to talk right to them, look them in the eye, and make them feel seen.
Jen asks, “What’s the best thing to do when you’re feeling overwhelmed?” She has a follow-up question, which is, “What advice would you give to those who are having trouble setting boundaries at work?” I’m going to take the first one first. “What’s the best thing to do when you’re feeling overwhelmed?” I think a lot of us are feeling overwhelmed. I’ll run you through my list.
Number one is make a list. I think of like Dumbledore is pensive. A lot of times, we’ve got this nebulous list in our brain. And I tell you that’s the worst part for me of feeling overwhelmed is the emotional feeling of, “I just have so much to do,” and you’re like, “Andy, what exactly do you have to do?” And I’m like, “I don’t know. Just everything. I just feel like I have to do everything.” I think a lot of us get that place. You got to get out of there and the quickest way to get out of there is you have to crystallize what you’re up against.
You have to turn this nebulous cloud of stress and anxiety into something tangible that you can look at and measure up and make some plans about how you’re going to address it. So, the first thing is just get it down. You can use a to-do list app. You just write it on paper, but you’ve really got to take the floating anxiety in your mind, which is driving that feeling of overwhelmed. You’ve got to translate that into something tangible that you can actually see.
And then you look at this list and you ask yourself what here is actually on fire and what’s just smoking from the things around it? And I think a lot of us struggle with that. We say, “Everything is on fire.” It’s like, “No,. Everything is not on fire.” You got a couple of things that are on fire and you maybe have one significant fire. Everything else is just reefed in smoke from those burning fires, but it is not actually on fire, which means those problems can sit until tomorrow and you should feel okay with them.
I’m a big fan of everyone, people make to-do lists and they’re like, “This is what I have to do today. And if I don’t do this today then I’ve failed.” And I go, “That’s ridiculous.” It can’t be about what you did today. It’s got to be about, “This my to-do list and this is what I’m going to do today. And this is what I’m going to do tomorrow. And this is what I’m going to do next week.” And you’re already lifting that overwhelm off your chest just by saying, “I see this and I’m saying it’s important and I commit to doing it next week.” And you can do that.
And I think we have this horrible tendency as a human being species to wildly over imagine what we can do in a day. And we under imagine what we can do in a year or in five years or in 10 years. And so, the biggest problem is we look… I mean, how many of us have had these to-do lists and we have 10 things on them and we’re like, “Yeah, I’m going to do this today.” No, you’re not. You’re going to do three things on that list or maybe five things on that list and then you’re going to feel defeated because you didn’t do 10 things.
And I would say, “That’s ridiculous. You did five things on your to-do list today.” That’s bonkers. If you do three things on your to-do list and keep a clinic going and keep a family going and feed yourself and wear pants, then you have succeeded in the day and you should be happy about that. That’s what you should do with your to-do list. So, what here is actually on fire? And then what’s just smoky from the things around it? What’s mission critical? What’s causing the most pain? Meaning, what is bothering me the most?
Some of this is mental health stuff, where it’s like, “I understand organizationally what the top priorities are, but this squeaking chair makes me angry every time I sit down in it.” And I would say, “That’s causing you pain.” Yes, there’s other things that are important, but that squeaking chair is bothering you every time you sit on it. And it’s affecting your head space and your enjoyment of being here, and so, for me that is a thing that’s actually bothering me more than anything else. So, fix the chair. Just grease the chair. If it’s causing you pain, then fix it.
And the last thing is what will free up my capacity? And so, I’m looking at my to-do list, what is mission critical? What is bothering me the most? And the last thing is what will free up my capacity? Meaning, I want to prioritize the things that are going to give me more time to deal with the other things.
And so, you might have something on your task list and say, “This is not super important but it takes a ton of time and people keep asking me about it and asking me about it and asking me about it.” And I go, “Well, if you got that off your list then people will stop asking you about it and you would have time to do the other thing.” So, even though it by itself is that important, getting it done will free up your capacity. And so, anyway, those are the ways that I look at being overwhelmed. I hope that that’s something helpful.
The second follow-up question is, “What advice would you give those people have trouble making boundaries at work?” And I kind of touched on this when I talked a little bit earlier about the phone calls and people wanting to get in and us not having space. The big keys for me in setting boundaries at work is you need to make boundary decisions intentionally and when you’re not in the moment. The biggest way that we fail in personal boundaries is we are like, “When it happens, I will say no.”
No, you won’t and that’s okay. It’s because you’re a good person and you want to help people and if you have not clearly committed to what you’re going to do, then it’s a toss up in the air. And if it comes down to looking at this person who’s got tears in their eyes and saying, “No, I’m not going to help you,” and that’s boundary setting, then you’re going to fail every time and you probably should because it means, again, that you’re a good caring person. The only way to make this stuff happen, guys, is to think about the boundary failings that we have.
Where do we fail to set boundaries? How do people set us up, so that we say yes and then we regret it or we’re resentful later on? If you were having those experiences where you say, “I feel I say yes and then I’m angry about it later,” I would say to you, my friend, that’s resentment. You are feeling resentment. And the fact that you did this and you felt resentful of it, to me that means you need to fix the problem for next time. And that is about making decisions when you’re not in the moment. Moral decisions made on the floor are a real problem and they’re one of the big problems in why we don’t have good boundaries in vet medicine.
Because we’ll say things like, “Oh, when the client comes in at the end of the day and if they get in the door before we close it, then it’s up to the doctor whether or not we see them.” And I say, “So, you’re going to see them is what you’re saying?” Because the doctor is almost certainly not going to be able to look at this person who says, “Please don’t make me leave. I drove all the way over here and my dog is sick. And please don’t turn me away into the cold.” They’re going to say yes, because they’re good people.
And make the decision ahead of time. “We close at 6:00. We don’t take walk-ins after 5:30.” And it’s not a question of asking the doctor because the doctor is not empowered to make that decision. Has a policy decision that was made and we will apologize and let them know where the emergency clinic is. That’s it. Maybe one of our techs can look and say, “Yes, this could wait until tomorrow,” or “No, it needs to go to the emergency clinic.” But that’s as much as they get, but that’s a policy decision.
I mean, I know it all comes from a good place. It comes from us saying, “Well, I want the vets to be able to look at this.” And try to take care of our clients. Nobody is bad here, but at some point you got to look and say, “In this world where people are burned out and they’re overwhelmed and they’re working and they’re working and they’re working, if that’s the reality in your practice, you, my friend, you need to set policies that protect your people.”
Now, in 10 years when there is a global pet shortage and you got nothing but free times, you can change that policy and say, “No, when they come in, we’re seeing them. You know why because we only see five appointments a day?” Then that’s a whole different thing.
I’m not saying you have to do that, but you can. Things change. And the fact that you make a policy right now doesn’t mean you’re not going to relax that policy when you hire the three doctors you’ve been trying to hire for the last two years, then you can make that adjustment. But right now, you got to make the decision, make it ahead of time, make it with clear eyes, make it non-emotionally and just make it. In order to do that, because a lot of people go, “But this is painful, Andy. I feel bad turning people away or setting these boundaries or telling people no.” There’s really two mental shifts that have to happen if you want to feel okay with this, in my experience.
The first is you have got to stop thinking in the short term and think in the long term. I alluded to it earlier, but if you look at everything that walks in your door and say, “I’m thinking about this today and the good that I can do in the world today,” then you are going to suck it up and you’re going to see every patient that comes in and you are going to take every phone call that rings through. That’s not healthy because the goal is not to be successful today. The goal is to be successful for 30 years or for the rest of your career and so, you need to look at it long term.
And so, if you say, “I need to do maximum good in the next couple of decades,” then pacing yourself makes sense. And you say, “Well, I’m not going to stay tonight and take extra cases because I need to rest, so that I can continue to keep this up for the next year as it’s hard to hire people. And as we continue to be so darn busy, I’ve got to pace myself.” And so, I’m not thinking about today. I’m thinking about this year or the next five years or the next 10 years or whatever. But if you’re only thinking about today then you, my friend, you are in a sprint mindset of go, go, go, go. Fall into bed, jump up tomorrow, and go, go, go, again. And that’s not sustainable guys. It’s a marathon. It’s not a sprint.
And the other mental shift I think that people need to get comfortable with is switching from fixating on the person in need to thinking about everyone affected. And so, when the pet owner comes in and they say, “Please, don’t turn us away. I know you’re locking the door and the staff is trying to leave, but we need to get seen for this itching,” if you think about the individual affected, which is the pet and the pet owner and you say, “Ah, it’s help them or it’s don’t help them,” that’s a really hard mental place to get out of. And morally, you think, “Oh, I need to help them.” But those are not the only people affected, are they?
Your staff is affected. Your staff wants to go home. They want to go see their families. They want go home and recharge. They have hobbies that they are looking forward to doing. They want to rest. They want to do whatever they want to do. It’s their life, but they want to live their life. So, if you say yes, it’s not just about you and this pet owner, it’s about you and the staff and doctor and payroll if you put people into overtime. And more importantly, it’s about your family at home and the time that you’re not getting to spend with your kids and your spouse or doing your hobbies or relaxing. What does your boyfriend think about you staying late every night? If he has concerns, then he’s being negatively affected by you saying yes.
I’m not saying you say no. I’m not saying you say yes. It changes. But what I’m saying is when you make these decisions, you need to not think just about the person in front of you who’s asking for help. You need to try to balance what is being asked across all stakeholders, which is them, which is the staff, which is the doctors, which is the practice, which is your friends and family who are waiting for you to get home or your pets who need to pee because they haven’t been let out since lunchtime.
All those things matter and it’s a whole lot easier to set boundaries if you look at everyone’s needs and how everyone is affected and go, “Just I can’t do this. This is not in balance. There’s too many ripple effects from this.” And again, this math might change in the future. If you never come home late and somebody shows up and says, “Please squeeze me in,” then maybe you do that and it’s because it’s a rarity, but if it happens every day then it’s okay to say no now. It’s just interesting. There’s no all or none, but it’s about being healthy and being intentional about where you are.
And the last thing that I’ll say about setting professional boundaries, and this is kind of hard to hear, and I just want you to sit with it a little bit. And I hope that neither of these things is true for you, but if you have to make a boundaries decision and the decision comes down to feeling guilty or feeling resentful, choose guilt. Choose it every time.
And what I mean when I say that is if your choices are to set a boundary and say, “No, I can’t do this and I’m going to go home and I’m going to feel guilty about it,” or to say, “I’m going to make this happen. I’m going to stay and do this. I’m going to sacrifice this boundary. I’m going to make this exception and then I’m going to be mad about it. And I’m going to go home and I’m going to be angry at myself and at my staff and at my job.” That anger eats you up. It will.
Go home and feel guilty because that beats the heck out of going home and feeling resentful and angry because that’s a path to a dark place and you don’t want to be there. I hope that you can rationalize in your head. That’s why I talk about thinking in the long term, thinking about everybody infected because I want to help you deal with that guilt. But if it comes down to it, you got to choose guilt or resentment. Choose guilt.
Okay. Jody asked, “How do you bridge the gap between the front and the back?” It’s probably one of the most common management questions I get. There’s a lot of communication issues between the front and the back. And people always ask, “How do you,” when she says, “bridge the gap?” Generally, it’s making these people know and respect each other. It’s making them assume good intent about each other. Meaning, the front assumed that the back is trying their best and the back assumes the front is trying their best. How do we make those things happen? How do we make these people, who are physically separated? Generally, they’re in different parts of the building. They’re having different problems. “How do we get them to bridge the gap,” as Jodi says?
And the first thing is I think is really important is a shared mission. We need to talk about what we’re doing here. What are the core values of our practice, of our clinic? Why do we come into work? It’s not to make money. That’s not why anybody’s here. I mean, maybe some of us, but those people made bad choices, but it’s here. We have a mission that we are pursuing and we are a team. And the front and the back are 100% both pursuing that mission and they are both required mission critical for pursuing our mission.
And so, make sure you’re talking about the mission. Make sure you’re pointing to the North Star that your whole team is rowing towards. And if I believe that they’re working in a different place and they’re doing things differently, but they are committed to our mission and I am committed to our mission, suddenly that commonality that brings us together and it makes it easier for me to assume good intent. And if I have conflict, it’s easier for me to talk it through when I believe that we’re both ultimately working for the same outcome and we both are trying to get the same place. So, the shared mission is important.
Focus on interdependence. I want to continue to emphasize again and again to the team that they need each other. The front needs the back and the back needs the front. I think a lot of times, people just like the… I think it happens more in the back. Maybe it’s just because I’m back there and I’m not up at the front. But in the back, I think there’s this idea that the front is just in the way of getting things done, and that’s nonsense. That’s foolishness.
The truth is they are handling the clients and the communication and the phones and the checking in and checking out and they are completely a 100% in this trench with us. And they are helping us do the things that we need to do, and we need them. We need them and they need us. And I think that that’s language that we should use and remind people of is, “Hey, guys, we need the front desk and we need them to be happy. And we need them to help us take care of these clients because without them, all this communication falls back on us and we cannot keep up. We need them. They have a great impact on how our day goes and we need to support them and we need to try to make their jobs better. And they’re going to work hard to support us and try to make our jobs better.” But it comes down to that focus on interdependence.
And the last thing is knowledge about what the other group is doing. Oftentimes, the people in the back do not know what’s happening at the front desk and they do not know what they’re up against and they don’t know the headaches and they don’t understand what it’s like to sit up there and have a waiting room full of people staring at you and they’ve waited 35 minutes and they’re getting frustrated. But that’s just is an experience.
And so I think talking about those things and pointing out to people and say, “Hey guys, it’s hard up front.” And the same thing at the front, they don’t know what we’re doing in the back. They don’t understand why suddenly there’s a huge log jam and it’s like, “Well, they don’t know that the procedures that they brought in these specific ones take a lot of time. And our regular procedures, they don’t know maybe what goes fast or slow or maybe they just don’t know that one of the doctors got caught on a phone call and couldn’t get off and couldn’t get off and now, we’re behind.” If you don’t have a way to communicate that, then they don’t know it and so, make sure that we’re trying to talk about that.
And a lot of people will say, “Cross-training, cross-training, cross-training.” To me, cross training is knowing what the other group is doing and I think that’s good if you can do it. If you can get some of the technical people back up to help with the front desk and answer phones, that’s great. And if you can get some of your front desk people CSRs trained as assistant, so they can come back and help hold pets and participate in the back just for that experience, that’s great. I think that those things are really good.
The bigger thing is good communication. It’s about these people knowing each other as people. And it’s just about them being able to talk about issues before they become big screaming issues. When there’s mild frustration being able to come together and say, “Hey, let’s talk about what’s happening and why it’s happening and what we’re going to do about it.” And that’s just good ongoing communication in the practice. That stops us from getting to the place where we build walls and where we split into groups. And us versus them is a very powerful, very simple way to divide people.
And in practice, if we start having that type of language where there’s us in the back and them in the front or vice versa that leads to division really fast. It leads to a lack of assumed good intent and that leads to anger. So, anyway, those are my big things on bridging the gap between the front and the back.
And then the last one, Jackie asks, “How do you coach someone that gives very blunt delivery of feedback and rubs people the wrong way?” All right. I like this question. This, I get this a lot. How do you coach someone who gives very blunt feedback? I don’t find this to be particularly hard feedback to give. I really don’t. I like it. And so, the big thing is, let me go ahead and frame this up.
So, the first thing that I want to do there, there’s really two kinds of corrective feedback that you can give. The first is critical and the second is developmental. And so, if you give critical feedback then what happens is that’s me saying, “Hey, you messed this thing up yesterday and I want to talk about how you messed it up. Okay?” And so, that’s critical feedback.
Developmental feedback is me saying, “Hey, I want to talk about where you’re going and what I want to see from you in the next six months. Hey, I want to talk about your developmental pathway and what I see as the next big steps for you to take, to move onward and upwards, to be even more fantastic at your job than you are. I want to talk to you about the things that I’m really looking for you in the next year as far as your own personal leadership development.” And that’s developmental feedback and it feels very different.
It’s not me saying, “Let’s talk about how you screwed these things up.” It’s me saying, “Let’s talk about the future and what we’re going to do in the next year.” And so, this type of blunt feedback, I’m not going to hold it as a trial and be like, “Come back in here. Now, you’re going to sit here. I’m going to bring in the first witness to talk about your bluntness when you said, ‘That’s not what I asked for.'” I’m not going to put him on the spot. We’re not having a trial. We’re not doing any of that.
And so, “Hey, I need to talk to you. I want talk about what I want to see from you in the next year as far as your leadership development and where I see potential for you to really blossom.” And then I talk not about them giving blunt feedback because blunt feedback is very subjective. It’s very subjective. What I consider blunt feedback living in the Southern United States my whole life is very different than what my friend, who lives in New York City considers to be blunt feedback. What he considers to be normal communication. I would like, “Oh, my God. You said that?”
It’s a cultural thing. And yeah, I say that with love, but there are places where very direct communication is just the norm and there’s other places where that’s just not how we talk. And so, this person may fit like a glove in another place. I don’t want to lose this person, but what they’re saying is not wrong. It’s just it’s being received in a way that they do not intend. And I talk a lot about how the person is being perceived. Not what they’re doing and that’s big important point in coaching people.
If I say, “Hey, you are doing this wrong,” that’s very different from saying, “Hey, I understand where you’re coming from and I appreciate you enforcing our policies and giving clear feedback. I do and I do not want that to stop. I want to work on how that feedback is being perceived because some people are hearing it as very blunt or they are taking it in a way that is probably stronger than you intend. And so, I want to work with you in how we can deliver the feedback in a way that’s not going to be perceived as over the top or aggressive. I want you to work on softening your delivery, so that it is as effective as you want it to be.”
And that’s how I put it. And really, I hope you can kind of hear that I’m really trying to take this away from being any sort of criticism of the person because it’s a skill criticism. And just say, “Hey, I want you to work on softening your delivery, so that your feedback is as effective as you want it to be. And we can talk about how to do that.” And if they want specific examples, I hopefully can give them and say, “Here’s some of the things that I heard.”
And it’s just, again, a lot of times, communication doesn’t happen at the mouth, it happens at the ear. And we don’t have a ton of control over what happens at someone else’s ear other than to receive feedback and make adjustments based on how they’re interpreting what we’re saying. That’s just life. It’s not a critique of you as an individual or your skill or your smarts or anything else. “I told you what it is. I gave you the feedback. This is where it is. Let’s just make some adjustments and go on. You’re doing great. I appreciate you.”
And that, I try to keep it low stakes and just give that feedback. If you want to unpack it some more, we teach a DISC in Uncharted. So, DISC is a very simple style of communication profile and so, basically people kind of fall into four categories. D is a dominant direct personality type and that’s often the ones that I get the feedback about, “This person is very blunt.” This person is probably just a D style communicator, which is I think it’s great. I’m very comfortable with these, but they are straight to the point. They don’t want details. They’re just, “Tell me what I need to know and I’m going to tell you what you need to know and let’s go on.”
And you guys probably work with those people. A lot of doctors are that way and they can be seen as uncaring. That’s not true. That’s not remotely true. It’s just that they are no nonsense, “Let’s go. Let’s get going.” And that’s their communication style. And what I love about DISC is it breaks people up.
And you can say, “Oh, I know those people. I know exactly who that is.” And I will say, “Great. Do you know how that person likes to communicate?” And you say, “Yes, they’re very direct.” And I say, “Great. Here’s a little trick. They also like to be communicated that way.” Which mean, and that makes the feedback even a little bit tricky if you don’t do it right, because the person is like, “I’m not blunt. This is how I would want people to talk to me.”
And that’s true. That is how they want them to talk. It’s like, “This is how I communicate. I told you what you need to know. Tell me what I need to know and let’s go our separate ways.” And that’s it. And so, anyways, like Ron Swanson from Parks and Rec, goes like, “Tell me what you want and I’ll tell you what I want.” And that’s it. Anyway, I don’t find it to be super problematic because it’s 100% just, “Hey. This is how it’s being received. We need to adjust so that these specific people are hearing what you’re saying and your feedback is effective. Can you work with me on that? Help me soften it.”
And they’re going to have to struggle because a lot of times they’re like, “I just want to say it and go on.” And I go, “I get that.” The worst case is I kind of have to get them to understand how blunt feedback does not save them time. They’re like, “I just tell them. It saves time.” I was like, “You just tell them, and then they come into my office and now, I’m talking to them and it takes me 30 minutes to talk them down. And now, you and I are having this conversation. And if it keeps happening, we’re going to have another conversation like this. And now, if you want to have a good relationship with this person, you may have to go and apologize and tell them that you didn’t mean to come off direct. And how much time does that waste?”
It’s like, “Just soften your delivery. And ultimately, it takes more time in the moment and saves more time in the long run by far.” And so, I might have to explain that. Usually, I don’t. Usually, I just say, “Hey, I want you to be more effective. This is what I need from you is just soften tone, so that people perceive it differently.”
Guys, that’s it. That’s what I got. Those are my questions that I got from the Uncharted community. Thanks to everybody there who dropped those questions for me. Gang, I hope you enjoyed it. It’s been a fun experiment. I’m going to go back to the lab and tinker around on this and maybe we’ll do some more of these. Maybe we’ll switch it up a little bit. I don’t know. We’re going to see what happens.
But anyway, gang, thank you guys so much for being here. If you enjoy the podcast, lead me an honest review wherever you get your podcast. If you’re watching on YouTube, click that Like and Subscribe button. Gang, I hope you all are well. Take care of yourselves. All right, talk to you soon. Bye.

Filed Under: Podcast Tagged With: Life With Clients, Perspective, Team Culture, Wellness

CBD, Labor Shortage, and Non-Economic Damages with Mark Cushing

November 9, 2022 by Andy Roark DVM MS

Mark Cushing Joins Dr. Andy Roark to review recent trends and policy battles in veterinary medicine. He discusses the veterinary labor shortage, telemedicine, nurse practitioners, lawsuit damages and CBD regulation. He also gives his predictions for the midterm 2022 elections and how they will impact veterinary medicine in the coming year.

Cone Of Shame Veterinary Podcast · COS – 169 – CBD, Labor Shortage, And Non – Economic Damages With Mark Cushing

You can also listen to this episode on Apple Podcasts, Google Podcasts, Amazon Music, Soundcloud, YouTube or wherever you get your podcasts!

LINKS

Practice Owner Summit: https://unchartedvet.com/practice-owner-summit-2022/

Pet Nation: https://amzn.to/3yNT8gj

Animal Policy Group: https://animalpolicygroup.com/

Mark Cushing Website: https://www.marklcushing.com/

Dr. Andy Roark Exam Room Communication Tool Box Course: https://drandyroark.com/on-demand-staff-training/

Dr. Andy Roark Swag: drandyroark.com/shop

All Links: linktr.ee/DrAndyRoark

ABOUT OUR GUEST

Mark is the Founder and Managing Partner of the Animal Policy Group, LLC, based in Scottsdale, AZ, Portland, OR, and Los Angeles. APG’s clients represent a wide-range of pet health, animal welfare and veterinary educational interests. Mark focuses his practice on providing high-level strategic advice, government advocacy, regulatory and policy services to animal health and veterinary clients with needs at any level of government, and universities and industry groups throughout North America. Mark is a frequent speaker at veterinary medicine and other animal policy conferences. He is a former partner of major regional and national law firms and served as an adjunct professor of law at the LMU Duncan School of Law in Knoxville, Lewis & Clark Law School in Portland, and the University of Oregon School of Law. He is an Honors graduate with distinction from Stanford University and the Willamette University College of Law. Most recently, Mark is the author of Pet Nation, a book released by Penguin Random House that illustrates an inside look at the forces behind how our pets transformed American society and culture.


EPISODE TRANSCRIPT

This podcast transcript is made possible thanks to a generous gift from Banfield Pet Hospital, which is striving to increase accessibility and inclusivity across the veterinary profession. Click here to learn more about Equity, Inclusion & Diversity at Banfield.

Dr. Andy Roark:
Welcome, everybody, to The Cone of Shame Veterinary Podcast. I am your host, Dr. Andy Roark. Guys, I’m here today with the one and only, Mark Cushing. If you haven’t heard Mark before, you’re in for a treat. He’s very opinionated. He has got his fingers in a lot of pies. He knows a lot about how our industry works. And I’m just thrilled to have him here. Gang, we talk about everything from the vet med labor shortage, to nurse practitioners and telemedicine, to noneconomic damages and lawsuits too. And we focus on this [inaudible 00:00:41] CBD oil and CBD regulations. Gang, it is today a sprawling, sprawling conversation. We even talk some politics, we talk midterm elections and inflation and what that means or could mean for vet medicine in the coming year. It’s a really fun one. Gang, I hope you’ll enjoy it. Let’s get into this episode.

Kelsey Beth Carpenter:
(Singing) This is your show. We’re glad you’re here. We want to help you in your veterinary career. Welcome to The Cone of Shame with Dr. Andy Roark.

Dr. Andy Roark:
Welcome to the podcast, Mark Cushing. Thanks for being here.

Mark Cushing:
Great to join us as always, Andy. Hope you’re well.

Dr. Andy Roark:
I am. So I love having you here. For those who don’t know you, Mark Cushing is a lawyer. He is a founder and CEO of the Animal Policy Group. And he is the author of the book Pet Nation. I’ve had you on the podcast before. We’ve talked about the book. We’ve talked about a lot of things. You always come to my mind this time of year because I used to get to see you at the Banfield Industry Summit, which is a great event. But you are generally invited to share your perspective on the industry and where it’s going. And what are the hot topics in the coming year? And I love that, I love hearing you speak about that. You just always give me a ton of ideas.
And I just wanted to have you on the podcast today and kind of run … I think I’d like to sort of hear an overview because I didn’t get to hear you at Banfield this year. What are the hot topics you see coming down the pipes for the industry? And then one area that I know that you’re involved is in the legality of CBD. That was a topic that got really hot, and then it kind of seemed to cool down. And I’m sensing it’s warming back up and I’m seeing a lot more about it again. I wanted to talk to you about that. Does that sound okay?

Mark Cushing:
Let’s go. I’ll jump in on the first.

Dr. Andy Roark:
Yeah, take it from there.

Mark Cushing:
And Banfield punished the attendees by making them sit through breakfast to hear my overview. So I go about 180 miles an hour because I try to cover all the legislation the past year. We started out my group by looking at 25,000 bills and reduced it down to about 350. The point being, when you’re successful and financially, the industry as you know, 2020, 2021, now 2022 are each the greatest years financially than the year before ever, so that puts a bullseye on your back, and I kind of reminded the industry leaders that, that attracts attention. And it often attracts legislation of people wanting to help you, I.E, get a piece of your action, so to speak.
And what were some interesting trends this year? Industry wide, the conversation right now is dominated by the veterinary shortage and the vet tech shortage, period. And there has been reluctance, I think foolish on the part of some trade associations to acknowledge it because all you have to do is talk to a practicing veterinarian anywhere in the country, rural, suburban, urban, East, West, North, South, doesn’t matter. They’re in an acute shortage scenario. And the law of economics, as you know, Andy, means if you have a shortage of something, a shortage of supply of veterinarians, fewer people get care and the price of care goes up. Neither one of those are trends that people feel comfortable with.
I’m not trained enough to talk about the impact and the burnout on veterinary staffs, which is obvious. But we have this millennial and gen Z pet owner group, the largest cohorts of pet owners now in the country, they want to spend money on vet care, they want to treat their pets’ healthcare at the same scale that they take care of their own healthcare. And money really isn’t an issue, which is, quote, a great problem to have, but you’ve got to have enough caregivers to do that. And they’re frustrated. And the headwind we’re heading into will be people that were going to get a second dog, or a cat, or a second cat, or a third because they want playmates and they enjoy the first ones they have so much. But if you can’t get in to see a vet, I can see the conversation between a couple being, “Honey, why are we thinking about a second dog when we can’t get Sparky in to see our veterinarian for a month?” So that’s a tough issue, and it surfaces in different directions.
One is, and you know I’m an advocate for telemedicine. I wrote the first article for the industry back in 2015. I didn’t create telemedicine, I just watched what it’s done in human medicines. It’s legal in all 50 states and it’s now important. It’s a fundamental way people get care if they can’t get in to see a doc. And telemedicine is on the table now in a different context than just it’s convenient and I don’t want to leave my house, or I don’t want to go to a clinic. It’s I can’t get into a clinic. So the arguments against telemedicine become more and more theoretical and less and less real. Number one, number two, it’s opened the door for people to say, “Yeah, human medicine’s had PAs and nurse practitioners for 60 years.” Let me tell you what 60 years means. That means there’s grandparents, kids, and grandkids that have been PAs in this country. We have them all through the US. And again, we would have enormous medical deserts absent nurse practitioners and PAs.
So we’ve had 60 years to learn from it. Obviously, I’m a fan of that. Lincoln Memorial’s opened its first master’s program to create that. And that thinking’s changed. We find people saying, “We certainly shouldn’t fear competition from PAs. Good Lord, we don’t have enough vets as is.” And it would free veterinarians up to do more things, higher value things. So that conversation’s changed. You now see more states, they’re blue states, they’re mainly in the Northeast and Mid-Atlantic, look at noneconomic damages and saying, “We see all this literature where veterinarians say, ‘We treat your pets as family,'” which is true. They have that. They have a unique role in our lives that’s more like kids, and that is like certainly a chair or a skateboard. So why don’t we get the damage awards to include emotional damages, loss of companionship, that human medicine gets? And that’s a tough issue.
I’m still a strong critic of that idea, and my clients are. Why? Because all that does is drive up the cost of vet care, and therefore reduces access. Why is that? Because we pay 750 bucks for liability insurance, vets do now, versus 200,000 that an OB/GYN pays. And if you think that number doesn’t show up in new technology, defensive medicine, and rising costs, which shrinks access, so it’s an interesting debate. But that’s got some tailwind behind it, and we’ll see more and more states want to push that.

Dr. Andy Roark:
Yeah. And let me ask you about that because you’re actually the perfect person to ask this about. I think a lot about this, and whenever I hear noneconomic damages, I’ll be honest, I feel the muscles in my face tighten. You know what I mean? I feel the stress in my forehead come in because just to me, that seems catastrophic, I mean really. And I want you to talk me down here.

Mark Cushing:
It is.

Dr. Andy Roark:
Give me some … Don’t say, “It is.” I wanted you to say, “No, Andy. It’s bad, but it’s not awful.” But it just seems to me, I go, “Look, we’re trying to do everything that we can to provide access,” but when people start suing for six, seven figures when something goes wrong with their pet, suddenly we go, “No, I’m not doing this without an ultrasound, or I’m not doing this without a CT scan.” And I don’t see how that doesn’t just rocket the cost of care multiple times above what it is now. Am I wrong? Are there shades of gray that I’m not seeing here?

Mark Cushing:
You’re not wrong. The truth is, all lawsuits against doctors, the plaintiff’s lawyers that take those cases have them on contingent fees. You see the ads, the billboards in every highway in America. Doesn’t cost you anything. Mark Cushing, come see me, in a car accident, won’t cost you anything. It’s true. You don’t have an out of pocket cost. But they get a third of it. There aren’t lawsuits against veterinarians now with any scale or volume for a simple reason. Lawyers don’t get out of bed for one third of $2000.

Dr. Andy Roark:
Right.

Mark Cushing:
You don’t spend two years pursuing a case that you might make 600 bucks. So when you change that, two things happen. The number of lawsuit, when people recover … Your Shih Tzu dies at age 12, and they claim that the doctor negligently performed surgery, when the gates are open on whatever a jury things would emotionally reward you or compensate you for that loss, two things happen. Lawsuits get filed. Plaintiff’s lawyers get organized. TV ads start appearing of the sort, they ask if you’re in a certain group, asbestos, you’re in a certain group for something else. Now it’s: Are you a pet [inaudible 00:09:56] a pet in America? Have you lost a pet in your life? Really emotionally compelling ads.
The second thing that happens that’s even more troublesome is the insurance underwriters, if one state does that, they step back and go, “Wait a second. Our job’s to manage risk here. The risk just went up by X amount,” so now across the country, they start raising premiums to get ready for it. And then you bake that in, if you’re a veterinarian and you’re cost of doing business increases by $50,000 in the year, you don’t think you find a way to try to recover that. And so the rich can afford it, but we’ve never had healthcare for pets, nor have we had pet ownership be one that’s dependent on income, period.
I did a study nationally in 2015. People that made less than $30,000 a year owned dogs at the same percentage level as people that made over $100,000. And that goes away in this scenario. So there’s nothing good about it, and you might say, “Well, it compensates Mrs. Brown that loved that dog, and she got a nice check for a million five.” Well, actually, she got a million because her lawyers got $500,000. But is that worth it as a social policy? That’s why on the human side, you can’t make a claim for your brother, your sister, your favorite aunt or uncle, your favorite grandparent, your best friend, your girlfriend. It’s limited to your spouse or a child. And so the argument tries to shoehorn pets into being a child. My view is, and I’ve said it publicly, I’ve appeared in front of legislatures and debates all the time, I say pets aren’t children. Pets are a different species. In fact, of course they’re a different species. They’re dog and cat or some other pet.
But they’re also, they have a different relationship. In many cases, they’re nicer than kids. I have five kids. And the point is, you can’t simply say they are kids. They’re not. They’re something different. They live a short life, sadly. We’d all love our favorite dog to live to 60. Not the case, obviously, you know as a doctor. So that analogy, and we’ve won for all 16 years I’ve been involved in the industry. But the waves are bigger coming at us right now, and I don’t think it’s going to go away. So that’s bed news, I’m sorry to start your program off with [inaudible 00:12:24]. But we’re winning. The point is when we make the case that I just said, people go, “Oh, okay. I get it. I’m okay [inaudible 00:12:33].”

Dr. Andy Roark:
That seems obvious to me is you go, “Boy, the impact of this on people’s ability to have pets and pay for them is just so monumental.” It would be so sad to have to make those adjustments.
Hey guys, I just want to jump in real fast and give all of my practice owner friends a heads up. The Practice Owner Summit is coming in December. It is an Uncharted veterinary conference. It is only for practice owners. It is a summit, which means plan for it to be very hands on. You’re going to meet with everyone, other practice owners, everyone there basically is going to be a practice owner. I expect we’ll have 75 practice owners coming together in Greenville, South Carolina December 8th through the 10th. This is a program that I am super happy to put on and run it with my team at Uncharted. It is unlike anything that you’ve seen before. If you want to work on your business, you want to talk with people who get it and who understand the stresses of being an owner, come on and check it out. I’ll put a link in the show notes. Guys, let’s get back into this episode.
Let me ask you one more thing before we go on. So I thought a lot about this, and we say to people, “Your pets are family, and we treat your fur babies,” and we talk like that, I like that language in a lot of ways because it’s always been about raising the human animal bond, and emphasizing people’s connections to pet, and recognizing and honoring that connection.
At the same time, Mark, as I listen to these things and we talk about noneconomic damages, and then also the inability to get pets in to the clinic, and I say, we say, “This is your fur baby, but I can’t see you today.” No shade at all for not being able to get people into the clinic. I am 100% one of those people who says, “If you have a capacity in what you can see in a day, and when you surpass it, you can’t just push your staff harder.” That’s not how this works, and so no shade on not being able to get people in. However, do we need as an industry to start adjusting the language that we use when we talk about pets? So how does that feel when I say it to you?

Mark Cushing:
I have contractors all over my property right now, so I’m just waving them off saying I’m [inaudible 00:14:48]. I’m talking to this esteemed national veterinarian [inaudible 00:14:52]. So I’m a free speech guy. I’ve always believed strongly, not just as a lawyer, but as a citizen. So attempting to regulate language to me is a fool’s mission, Andy, even if it’s well-intentioned, you’ll never quite achieve it. And we’ve used those phrases about pets for 15, 20 years, and not had noneconomic damages come back to bite us. So I think we can manage our way through it at that level. What will change is that the plaintiff’s lawyers, who are busy with opioid lawsuits, following gun control lawsuits, following asbestos, following cigarette, following just fill in the blank, where the scale of reward is billion dollars, so you get a third of a billion dollars versus $100,000. You get a little more excited.
So when that groups turns their eyes, and I’ve waited for 16 years to see when that group shows up, their lobbying power is almost unbeatable, almost. That’ll be different, we’ll see, and language may have to change. But I think for now, we can continue to do it. And the nice thing is pet owners aren’t crying for those damages. That’s the other thing. Those cases always have people that have died horrible deaths, and they’re on the ads, and it’s super compelling. Well, people know pets live short lives. So it’s a different narrative to say, “My 13 year old retriever had to say goodbye.” Well, chances are in the next year, you would’ve had to. Does that sound callous from a lawyer? Sorry, but that’s sort of the reality of it.

Dr. Andy Roark:
No, I hear that. All that totally makes sense. No, this is insightful. I appreciate your insight. Let’s evolve this a little bit, and I want to swing over to CBD. This was a topic a couple years ago we heard a ton about, and CBD was everywhere, and the CBD stores were popping up. There were just new products really coming into the vet market. And then I felt like things kind of hit a stable point, sort of an equilibrium, and they sort of were normalized to some degree, and things sort of quieted down. And now I’m hearing a lot more about the legalities of CBD, sort of changes to access of CBD. Can you sort of start to lay that out for me? Why is this becoming an issue again?

Mark Cushing:
Well, it’s becoming an issue again because so many states have legalized recreational marijuana. A majority have legalized medical marijuana. CBD’s not marijuana, but the point is the culture is much more comfortable with it, number one. Number two, you’ve seen people get comfortable using gummies and a whole host of just CBD products themselves, and particularly when it relates to stress. The argument, I don’t want to keep giving my dog gabapentin because we’re driving eight hours down to Florida for Easter or something. Is there something that’s less aggressive and maybe has less residual, potential residual issues? So there’s that, but you now have legislation, and now, surprise, California has jumped to the head of the pack. And the legal standing right now of CBD supplements in California is that there is no restriction, no restriction on a veterinarian recommending or selling it from their practice to a client.
And there’s uncertainty, Andy, you know this because you’ve podcast all over the country. There’s uncertainty all over the country by veterinarians. Can I even discuss CBD with my clients? Let me just take issues one at a time. The answer is we have a thing called the First Amendment. You can talk about space travel, you can try to tell your clients the world is flat. You can talk to your clients about anything you want. You can. I mean, the truth is you can talk about it. So there’s no thought police, speech police zooming in from a vet med board saying, “Did I hear you mention CBD? Let me have that license of yours and we’ll kindly excuse you,” number one.
Number two, the problem has been the FDA. And let me tell you what the FDA hasn’t done, and it’s what they haven’t done that’s frustrating. So Congress passed in 2018, the Farm Bill. It was signed by the president. That means the language of that bill is the law of the United States. And that law said the following, “If it’s hemp based and the THC, the psychoactive level, that high level of the CBD and hemp, is below .3, that is legal in America.” That’s legal right now. And so if a supplement fits that category, it’s legal. A veterinarian can recommend it. And in my view, they could sell it.
Now what the FDA’s done is say, “Well, we won’t pronounce on that. We won’t make a statement.” So you have one agency sitting there that everybody looks to, being silent. But they will say, “If you’re a supplement manufacturer and you make a therapeutic claim, if you claim that supplement’s going to do something good for a pet, or it’s going to change their bodily structure or function,” that’s the language they use, then we’ll shut you down because only we can approve a therapeutic product. So CBD manufacturers have gotten a lot smarter. And you just pay attention to their marketing, and they’re not making the claims that they might’ve made or want to make, the truth is. So it’s not helpful in my view, and I’ve told the FDA that. It’s not helpful for them to not just step up and say, “We know it’s the law, if you fit this category, hemp based below .3 THC, you’re okay by us.” You can say we’re not going to regulate you, but we’re not going to punish anybody for using you.
So that’s the uncertainty out there, but it’s going to go the way that human marijuana use went. State after state, including SEC states, which tend to be very conservative, other than when they’re talking about SEC football, but states increasingly are saying, “Yes, marijuana, we can live with it within our culture.” And you’re going to see that trend. And so I think what’s going to happen is more and more states are going to say, “Veterinarians, officially, you can do this.” Right now, veterinarians are like, “I don’t know. I want someone to tell me for sure my license isn’t at risk.” And I’m involved, it probably won’t surprise you, but I’m involved with trying to get some of those reforms initiated in states that clarify it. The ones that have are Nevada and California right now on the veterinary side. And those numbers need to increase. And I think once more states do that, people will get comfortable.

Dr. Andy Roark:
What do you think as far as pace of this change? I mean, so Nevada, California, is this in five years, the majority of the states? I mean, I know we’re just sort of forecasting here. But is it a couple years, or is it much longer term than that? What are you thinking as far as timeline?

Mark Cushing:
I think a five year window’s a good way to look at it. And I’ll be disappointed if we’re not at the 10 to 15 states in five years, crazy successful, 20 states. I think in 10 years, over half the states will. And again, I think if you tie it to a veterinary client patient relationship, so you’re saying, and that’s what I favor, so you’re saying, “Yes, you can recommend and dispense, and you can administer in your practice if you need to, a product that fits that legal definition if you have a VCPR with the client.” Then I think we built in a whole set of standards and care that veterinarians have to bring to bear, rather than just sort of casually recommending to a friend, “Yeah, why don’t you try this?” So I think if we have safeguards, people get comfortable. And the key to me, Andy, is that the state VMAs not come out against it, and let … And you never know until you’re in the battle whether they’re going to come out.

Dr. Andy Roark:
Yeah. That makes sense. So getting my head around this, so when we talk about manufacturers that are doing more than .3 THC, things like that, are those not available for purchase in other states? Or owners are just, I’m assuming, ordering them online, it’s just they’re not coming through veterinary clinics. Help me understand that.

Mark Cushing:
Yeah. They’re not coming through veterinary channels, and it’s probably CBD for humans. And to me, that’s dangerous. I mean, I’m a baby boomer. I’ve been exposed to cannabis in CBD in my life. That will shock people. I did live in America in the 60s and 70s and 80s and 90s and now. Point being, a lot of people, I mean, sadly, some people are just taking marijuana in some manner, feeding it to a pet, which is very dangerous. And so that’s the mistake being made there. But people are saying, “Hell, it makes me feel good, and I weigh X number of pounds, so my retriever weighs 65 pounds. I’ll cut it in third, or I’ll cut it in half, or a quarter,” and not a good plan. But there is that going on, no question.
So I think what you want to have happen is let the … And I work with a company going through FDA clinical trials right now, so once you start to have standards that people understand, I’m surprised how many veterinarians don’t know about the Farm Bill, don’t know the hemp based less than .3 THC means something. They’re like, “Oh, what’s that? I never heard about that?” Well, that’s the law. And so we kind of have to get the word out, and I’m hoping that med boards and vet medical associations are comfortable saying, “Yes, that’s okay.” But I think they’re being told by lawyers, “You’ve got to be cautious here. Wait and see what the FDA does.” And I always say to people, “We can wait.” But the truth is, federal law already says the following, which you’ve heard me say. Don’t be afraid to adhere to federal law. And the FDA’s angle is, don’t make a special therapeutic claim about it, but you can get around that. And so smart companies use language that, that’s not claiming it’s going to heal this or cure that.

Dr. Andy Roark:
Got you. Well, let me wrap this up. I want to ask you one of your future facing questions because I’m always interested in your perspective. We’re going into midterm elections. We’ve got signs of continued inflation and prices continue to stay high, even with adjustments to interest rates from the Fed, things like that. Where do you see vet medicine in the next 12, 16, 24 months? Are there forces you’re expecting to be impacting us that are not yet apparent?

Mark Cushing:
I think that the Republicans will take the House back. Whatever your party is, the beauty of that is when we have dual governments, Republicans have this, Republicans have that, but both parties have some power. The pace of federal spending always slows down, and inflation is driven mainly by just massive federal spending that puts money into the market, into the world. And everybody says, “Well, that sounds good.” But then it has the effect we’re now experiencing. I think that’ll slow down fears about a recession. What’s changed in the narrative is inflation, inflation, inflation, oh, my God. Now we’re getting near. Oh, you read the Wall Street Journal today, everyone’s saying, “Recession likely.”
I think that threat will abate. That will cause people will calm down about: Do I have to start making adjustments in my lifestyle right now? Because there’s still jobs available, so if somebody wants a job, they can get a job. But I think you’re going to see that the recession threat and the scale of inflation, if just that one thing happens, Republicans take the house because that means that the Democrats can’t simply push through a spending plan that Republicans can’t stop, so I’m being very political in saying that. There’s things about Republicans taking control that I don’t necessarily like, but that’s one positive.
So the threat to veterinary medicine is there of a recession, but it’ll be on the edges of it. I do not see people saying, “I’m not going to feed my dog. I’m not going to feed my cat. I’m going to drive my dog to the shelter.” You know why people are giving pets back to shelters now? Because they can’t get veterinary care. That threat is independent of any national election. That’s a professional saying, “We have to open up avenues for care or remove barriers to care so people can get care other than going to a clinic,” because clinics have said, “There’s no room at the inn. Sorry, there’s just no room at this hotel. You can’t stay here.” So I’m less concerned for this industry than others about how a full on recession plays out. It’ll slow some things down for sure, but look at what’s happened.
Market Watch shows us every week that vet spending’s up from a year ago and up from the year before that, so that’s my one political ad for this interview, is that I like divided governments. You know why? Because it forces the extremes of both party, which drive most people nuts, myself included. It forces extremes to have conversations because you just can’t yell at each other all day if in fact nothing can happen if you don’t sit down because one side has to get buy in, and the other side has to get buy in, so that’s my hope. If not, I will tell you, it’ll be pretty interesting what’s going to happen. Tighten your seat belt and watch out.

Dr. Andy Roark:
Awesome.

Mark Cushing:
You heard it from the oracle. Yeah, there you go.

Dr. Andy Roark:
Mark Cushing, you are the author of Pet Nation. I’ll put a link to the book in the show notes for those who’ve not checked it out. There’s a podcast you and I have done in the past about it. It’s a very, very interesting read. I really enjoyed it. Where can people follow you? Where can they read more of your writing and your thoughts?

Mark Cushing:
Well, they can go to, I think it’s markcushing.com or marklcushing.com. I can’t remember if I have my dad’s middle name, Lewis. But animalpolicygroup.com for our business. And then Pet Nation, you can get every way possible. And if you like the sound of my voice, for some reason, you can get the audio version. And as you’re walking on the beaches in Carolina, you can hear what I have to say.

Dr. Andy Roark:
It’s like I’m walking on the beach with Mark Cushing, and it doesn’t get better than that.

Mark Cushing:
How could you top that? I agree. So Andy, great seeing you. Great questions, as always. You’re ahead of the game, and you just pull the rest of us along, so thanks a lot.

Dr. Andy Roark:
You’re very kind. Guys, take care of yourselves. And that is our show, guys. That’s what I got. I hope you enjoyed it. I hope you’ve enjoyed hearing thoughts and ponderings of Mark Cushing. As I may have mentioned before, Mark is the founder and CEO of Animal Policy Group. His opinions are his own, although I do very much enjoy hearing where his head is and hearing him talk and predict the future. So anyway, I hope you guys having him on here. Check out his book if you get a chance. Yeah, and that’s it from me, gang. Take care of yourselves. Be well. See you next week. Bye.

Filed Under: Podcast Tagged With: Life With Clients, Medicine, Perspective

Cutting Hours, Resting B Face & Angry Clients – November Mailbag

November 2, 2022 by Andy Roark DVM MS

Dr. Andy Roark does the FIRST EVER Live-Stream episode of the Cone of Shame. This episode was streamed into the Uncharted Veterinary Community and features a Q&A session.

Questions in this episode:

I’m overwhelmed. Do you recommend I just cut back hours and turn people away?

How do you tell an employee she/he has a “Resting B@#$ Face”?

What can you do to “reset” when you are spiraling into negativity?

What are the top 5 soft skills you look for in an employee?

What are your top 5 educational opportunities for CSR’s, Techs, Assistants, etc.

Do you have a script for an irate client on the phone?

Best decision making tool for prioritizing changes in a newly purchased practice?

Cone Of Shame Veterinary Podcast · COS – 168 – Cutting Hours, Resting B Face & Angry Clients – November Mailbag

You can also listen to this episode on Apple Podcasts, Google Podcasts, Amazon Music, Soundcloud, YouTube or wherever you get your podcasts!

LINKS

Dr. Andy Roark Exam Room Communication Tool Box Course: https://drandyroark.com/on-demand-staff-training/

What’s on my Scrubs?! Card Game: https://drandyroark.com/training-tools/

Dr. Andy Roark Swag: drandyroark.com/shop

All Links: linktr.ee/DrAndyRoark


EPISODE TRANSCRIPT

This podcast transcript is made possible thanks to a generous gift from Banfield Pet Hospital, which is striving to increase accessibility and inclusivity across the veterinary profession. Click here to learn more about Equity, Inclusion & Diversity at Banfield.

Dr. Andy Roark:
Welcome to The Cone of Shame Veterinary Podcast everybody, I am your host, Dr. Andy Roark. I am going to try something new today. So this is our first ever mail bag episode. I’ve been wanting to do one of these for a long time, I’ve just taken a little while and cranking out some questions from our audience. I went to the Uncharted community, so if you’re not familiar with Uncharted, it is a community and series of conferences live and virtual where we do leadership and development training and conversations and things like that. And so it is a super positive place, super active and engaged place, it makes me just happy to be there. It’s a lot of really great vet professionals who enjoy vet medicine. And so anyway, I opened up to them and just said, “Hey guys, I’m playing around with this idea, will you give me some questions that you would like for me to answer?” And boy, they responded and so I have got way more questions than I’m going to get through today, but I just wanted to jump on and take a crack at them.

Kelsey Beth Carpenter:
(Singing) This is your show, we’re glad you’re here, we want to help you in your veterinary career, welcome to the Cone of Shame with Dr. Andy Roark.

Dr. Andy Roark:
Before I get started, I was just thinking last night, I was flying back from Indianapolis and I went to an event there. It was a wonderful event and I got to see a lot of my friends and I got to meet a lot of new people and it makes me super happy. Anyway, I’m sitting in the airport in Indianapolis, I’m looking around at the architecture and it’s amazing. And I just had to stop for a second and go, “Our world is pretty incredible if you stop and look at it.” But sitting in this building and it was this open sort of atrium area and there was a food court and the ceilings were like 60, 70 feet high and steel and huge glass windows and outside, these machines are landing and taking off into the air and flying and people are everywhere and it’s just people watching and just whatever you wanted to eat, it was all there and I was like, “This is incredible.”
If you took someone from 100 years ago and showed them that they would go catatonic, it’s so much to process. And I think that a lot of times we miss the wonders of the world and I was just thinking about that and I wanted to share that today. And I say it today because I’ve been thinking about what does that mean? I just decided to be in awe about what I was seeing and what I was doing. And I think we had the opportunity in vet medicine a lot, I think that it’s really easy to get sucked into just another day at the clinic. But I just wanted to point out for a second, what we do is amazing. The fact that we use an ultrasound and stick it on a pet’s abdomen and we can see what’s going on inside their body, that’s incredible.
The fact that we can take x-rays and see their lungs or their limbs, that’s amazing. The fact that we have medications like antibiotics, that’s not a given, that’s something incredible that we’ve come up with in medicine. And I don’t know it’s something that spoke to me. I think a lot of times how we feel about our position, it really matters, our thoughts matter and the way we look at what we do, it matters. And so I think that the idea in medicine, I think it’s good every now and then to look around and say, “This is amazing. I love that we get to do this job.” And so that was in my head and in my heart today and I go, “Man, the world’s pretty amazing. And just the fact that we have a job where we can put our hands on broken living animals and make them better, that’s incredible. What sorcery is this that we get to do?”
So anyway, I wanted to start with that. So let’s go ahead into the mail bag. So I got a question from Jody and she says, I have a question I’ve struggled to answer for a long time, she’s back to being a solo doctor. “How do I fit all the patients in and still have time to work on the practice?” So right now she has appointments four and a half days and she’s full from start to finish and booked out for a month. How do I manage the other time and shuttle two kids to five different sports with much help from her husband? And here’s the question, “Do you recommend to just cut back my hours and turn people away?” My charts and other doctor stuff other than appointments gets done over lunch and after hours. We’ve started giving clients colors so that we can start to weed out the bad ones, but I still have over 5,000 clients.
Okay, I love this question. I put it first here in the mail bag because it is the most common question that I’m hearing right now is people go, “I’m overwhelmed, Andy, what do I do?” And so there’s two things that I want to put forward that I think are really important as you start to answer the question of, do I just cut back my hours? You’ve got to get your philosophy right or you’re never going to be able to do this. And it should just be a math problem, but it’s not, it’s a moral problem for a lot of us. And so I think there’s two concepts that I need people to understand when they start thinking about, “We are so busy.” The first one is, what is your ultimate goal? The ultimate goal is to do the most good in the world that you can do during your career.
Okay, I need you to grab onto that because a lot of people are like, “It’s to do the most good I can today. It’s to meet all the needs that people have who call my clinic today.” And I go, “No, that is not the goal.” And that, honestly, and meeting all the needs of people that call today is in direct conflict to the real goal, which is to do the most good that you can do over your career. And I need vets and vet techs and just the whole profession, practice managers, owners, whatever, I need everybody to grab onto that and go, “Okay, seriously, what is the goal?” Because you’re going to approach your day very differently if the ultimate goal is to survive today, seeing everyone who wants to be seen or to stay in this profession for 30 years and not burn out and leave in two and a half years or five years or whatever.
So anyway, the first thing is, remember the ultimate goal. Remember that you only get to go through this life one time, which means your kids are only going to be seven years old one time. And these are thoughts that I have wrestled with many times as someone who has two kids and stays really busy with work. But your life is what you make it. None of this matters if you end up resentful to your profession. If you look back 20 years from now and say, “I hate that I did that, I am still angry that that was my life,” then no amount of good that you do today is worth it. It completely doesn’t work. And so that’s the first thing is, know what the goal is.
Number two is, we have to be honest about the idea of capacity. We can only do what we can do. And I’m just going to make it really simple for a second, imagine for a second we’re not talking about vet medicine, imagine that you run not a vet practice, but a factory that makes widgets and veterinarians are widget makers and the rest of the staff are widget technicians and widget assistants and widget front desk people, but we’re all working to make widgets. It’s a factory. If you can make 700 widgets in a day sustainably, that’s what you can make. And the fact that customers want 1,000 widgets in a day, that does not change the underlying truth that you can only make 700 widgets a day without burning out, without burning up your machines, without pushing your people to the point that they want to quit, without making your spouse resentful, without feeling angry that you’re not getting to spend more time with your kids.
You have a capacity, your practice has a capacity as it is currently staffed. And here’s another idea that blows people’s minds that shouldn’t. Sometimes your capacity goes down, sometimes you’re shorthanded, sometimes you had four widget makers and now you have two widget makers. Well, guess what, buddy? Your factory can’t make as many widgets as they did when they had four widget makers. That’s obvious, it’s common sense, just think about it for a second. But we really struggle with this. We have got to take a pragmatic view about widget making and own for a second that the demand that customers have for widgets does not change how many widgets we can sustainably create in our widget factories. And so there are things that we can do in our widget factories and say, “Wow, the demand for widgets is really high. Well, what can we do?”
Well, number one is you better get organized. We better pull our people in and train them so that they can help make widgets. There are things that we can do to create efficiencies. So training, strategy, organization, delegation, all those things are good and they can help us make more widgets to a point we can rest, we cannot burn our people out because if we push our workers to the point that they rebel or they quit or they go work somewhere else, we’re not going to be able to keep up our widget production. And so at some point, guys, this is just a math problem. It is what do we do to get widgets out the door? And the demand for widgets does not matter when we think about the honest realities of our factory and our capacity. And I think a lot of us, and we do it for a good reason, it’s because we desperately want to provide widgets to people.
And so we decide that yes, our factory honestly should be doing 700 widgets a day, but we are just going to push ourselves and our employees to make 1,000. And our machines are burning red and steam is pushing out the top of them and there’re bags under people’s eyes and they’re stressed and we go, “We have to keep going.” That’s not sustainable, your factory can’t do that. And so anyway, you’ve got to put the oxygen mask on yourself, this is ultimately a math problem. So coming all the way back around the question of, do you recommend just cutting back my hours and turning people away? Given that our writer is booked a month in advance and is working from the moment that she gets there until the moment she leaves and she’s running her kids around, the answer is yes. I do imagine that. There’s no other answer.
You can only make 700 widgets a day. The fact that customers want 1,000 widgets a day, it doesn’t change the fact that you can only make 700. And creating time to work on your business instead of in your business over the long term, that’s going to help you make more widgets. Stopping for a second and getting everybody on the same page and working behind the scenes over the long term, that’s the best play. It’s just deciding, this is not a daily sprint, this is a career long marathon and adjusting behaviors so that they match that goal, that reality. And if you adjust and you say, “This is a marathon.” Then you’ve got to stop, you’ve got to rest, you’ve got to hydrate, you have to make a plan for running this course. Where are you going to push yourself and where are you going to lean back? And how do you get organized and what’s your strategy? All that stuff makes sense.
But yeah, I think a lot of people are struggling with that and they want someone to give them permission, I’m giving you permission right here, right now, the answer is yes, you have to say, “I don’t have capacity to see these people.” And honestly, if you’ve had vets that leave or techs that leave, you are going to have to reduce your capacity. And when you think about widgets, that’s a really obvious thing, but it’s really hard when we think about pets. So anyway, that’s my thing. The answer is, it’s got to be yes. And when you do it, you need to set clear expectations, you need to say, “This is what we’re able to do, we’re booking a month out, we’re not taking new clients, we are not going to be able to get you in.”
And here’s where people really get upset. You’re going to have to be able to give people recommendations of what they should do given that you can’t take them. And that probably means referring them to another practice and saying, “Here’s three other practices that are good practices in our area that you can reach out to.” And people’s heads explode when I say that, but it’s what has to happen because you cannot make 1,000 widgets by strength and will, you have the capacity and you’re at it. And the other thing is, like I said, one last reminder, you only go through this life one time and ending up broken, depressed, resentful, that’s not okay, that negates the whole effort of all of this. So anyway, that’s it, I hope that helps, Jody.
Whitney says, “How do you tell an employee they have a resting bitch face or a confused face or one that looks like rage or disbelief?” So I love this question. I have had someone talk to me about this and I will tell you that my advice is, do what is kind. I’m a big believer in doing what’s kind and that just helps me to have hard conversations and I go, “Is it kind to not say anything to this person and have them continue to think that people don’t like them and then they have to deal and they’re like, ‘Why does this person react so negatively to me?'” And it’s like, “Oh, they think you don’t like them because they look at your face.” I will tell you guys, so I have lectured all over the world and I have had thousands and thousands and tens of thousands of people in the audience and I still look out at the audience and I will pick someone out who looks at me like they hate me. And I’ve seen people.
I remember one time I had this guy in the audience that I knew and I respected, I knew exactly who he was, he was a guru in management in the industry, he was someone I looked up to, he was a doctor of a massive practice on the West Coast and I knew exactly who he was. And I was young and I was starting out and he came to my sessions and I was talking about exam room communication, I was like, “Man, this guy’s been doing exam room communication longer than I’ve been alive and here I am up at the front lecturing on how to do this and what the research says.” And he looked at me like he hated me. But then he stayed for another session and he looked at me then like he hated me.
I’m like, “He’s hate listening to me, he’s that person who’s rage watching a Netflix series, he’s doing that with me.” And at the end of the day, he came up and he said the kindest things, the nicest things coming from someone who knows the stuff and he said the kindest things to me. And I, one, remember feeling so good to have this person I respected saying, “You’re doing a good job and the stuff that you’re sharing is really good and really solid and it was really valuable.” And then two, I’ll never forget the fact that all day long I thought this guy looked angry about what I was saying and that was just his face. And so it’s one of those things that’s just recognize this happens. So what do we do about it? I believe it’s kind to say something to somebody because I’m helping them, especially if they’re on my team.
And so I’ll tell you what people said to me. So I would be up at the front of the room getting ready to do a presentation and I would be stressed because it’s stressful getting ready to present. And I would be up there and I would be working frantically on my slides at the last minute and trying to get the projector to work and things like that. And I didn’t realize that people were coming into the room and I had this just intense angry face on while I was getting ready. And finally one of my friends who came into the lecture, he just said to me after it was done, he was like, “Hey buddy, just so you know, you look really severe when you’re focusing on the computer and then you stop and then you’re your normal smiley face. I think that’s probably jarring for people because they see this and then all of a sudden you’re super happy and they’re like, ‘I don’t know what to believe.'”
And I was like, “Oh, I had no idea I was doing that.” He was like, “Yeah, it’s just something to be aware of.” And that was all it was, he didn’t take that, he wasn’t like, “I need to come in here and close the door so I can tell you this.” Nobody wants to have a resting bitch face and nobody wants to be severe or angry or look confused. I would not say something that makes people feel bad, I’m not going to be like, “Hey, you’ll look like a doofus.” What I’m going to say is, “Hey, just so you know, sometimes when you’re thinking about things or when I notice you standing and processing, you’ll have a look on your face that looks severe. And I like severe, it looks like you’re unhappy and I know that you’re not, but other people who don’t know you as well may get that impression. I just wanted to bring that to your attention.”
And that’s usually all you have to do is just say, “Hey, I noticed this,” and bring it up. But most people, again, it’s not a judge of their character, it’s not saying that they’re being bad, really a lot of these things I lean into perception and say, “Hey, I know you’re not intentionally doing this, however, I noticed that it might look that way to other people and I just wanted to bring that to your attention.” And so I feel like it’s a fairly easy conversation, say it with love, say it because you want to help the person. And honestly, I find those to be easy, don’t make it a big deal, just mention to them, “Hey, I just want to bring something to your attention real quick. I just noticed this, blah, blah, blah, blah blah and so just be aware of it.”
And that’s it and then walk away and smile and then change the subject, talk about something else. Really low stakes feedback, but just say it with a smile on your face, say it because you care, say it not because the person’s doing something bad or don’t make them embarrassed, just say, “Hey, going forward, just be aware of this.”
Lilly asked, “What do you do to reset when you’re spiraling into negativity?” I think a lot of us get in this place where we get in these negative head spaces. Number one is you got to catch yourself. If you can’t identify that you’re spiraling into negativity, then you can’t get out of it. And so for me, I have flags that I have recognized when I’m going into negativity and you need to know what your flags are. Me, imaginary arguments are the key. When I find myself arguing with people who don’t exist or arguing with someone who does exist about a problem that hasn’t actually happened, I catch myself now and go, “Wait a second, what am I doing? This isn’t a real problem.”
If you’re having shower arguments, you need to catch yourself and figure out whatever your flags are that show that you’re drifting that way. If you find yourself rolling your eyes, that may be a flag for you that you’re getting into that negative head space. But if you can’t identify that you’re sliding that way, then you’re never going to be able to do anything about it. So you’ve got to catch yourself. Then you need to know what your triggers are. For me, tiredness is a big one and hunger is a big one.
And so if I’m starting to argue with people, I will stop and be like, “Hey, what’s going on here? Am I upset about something else?” And often that’s it, oftentimes there’s stress in my life and I am taking that stress and turning into negativity about other things. I think that’s a really common mental game that we play. Oftentimes, I’m just tired, I need to get better sleep, I need to go to bed earlier, I need to just know that I’m tired and adjust my behavior based on the fact that, “Hey, I know I’m grumpy, so I’m going to go extra hard today trying not to let that show to other people.” And then sometimes it’s just, I need some calories, I need some snacks. The last part of it is remember that your brain is made to have ideas, that’s what it’s made for and so don’t try to stop it. And I see a lot of people saying, “I need to stop having negative thoughts.”
And then it never happens. You don’t need to stop having negative thoughts, you need to redirect your thought generating machine down a different path because the battle to stop having these thoughts is almost impossible to win, in my opinion. Everyone’s brain is different so maybe it’s not true for other people, but for me it’s 100% redirection is my friend. It’s not trying to not be negative, it’s just flipping over and trying to find things to engage my mind that are positive. So big questions I always ask people, if you’re wrestling with negativity, what are you looking forward to? And everybody should have something you’re looking forward to. And it could be a holiday vacation, it could be family coming to visit, it could be something minor like this weekend I’m playing board games with my friends or I’ve got a craft project that I’m halfway done and I’m going to finish it up and I’m looking forward to it. It isn’t a big thing, it’s just a minor thing.And so when you cut yourself in negativity going, “What are my positives? What am I looking forward to?” I’m going to intentionally think about those things. What are your escapist hobbies? I really love the idea of escapist hobbies, which are just, what book are you reading? Let’s do a summary in our mind, let’s review. And I’m just trying to create something that my mind will grab onto and focus on and do that’s a positive thing because again, I can’t stop it, I just need to direct it over into something good. The last thing is that the best thoughts for getting my head out of a negative space are thoughts that are combined with actions. This is focusing on being present in an activity, this is the essence of zen.
Oftentimes, if I’m in the clinic and I’m just having a bad day, the best thing that I can do is pick up the chart for the next pet I’m going to see and really read it and review it and say, “I’m going to crush this appointment.” And then when I go in there, I’m going to focus on this person and I’m going to give them my full attention. And oftentimes that’s enough because here I am, I’m talking to this person, I’m putting my hands on my pets, I’m thinking about what I’m doing and the negativity slips away.
Where we get in trouble is when we hold onto what we were hanging on before and we go in the exam room and we ruminate and we’re not really present because we’re still angry about this other thing. And again, this is a discipline, it takes time, it takes effort to build these skills and these muscles. But for me, the game changer has been switching away from negative thoughts to different thoughts, especially things that I’m doing and just being like, “You know what? I am mega present right here in the moment.” And so Lilly, I hope that, that’s valuable.
Jen asked, “What are the top five skills you look for in an employee?” Yeah, I’ll give you my five. Number one is self-awareness. I think self-awareness is the most underrated soft skill that there possibly is. I think self-awareness is the most underrated leadership skill that there is. If people are not self-aware, meaning they don’t recognize that they make people uncomfortable or that they are dominating conversations or that they are rolling their eyes or they don’t recognize that they’re being negative or that what they’re saying comes off as critical or that they hurt people’s feelings, even though they never meant to hurt people’s feelings, if they can’t recognize that and see themselves and go, “You know what? I can be better.” Or, “I recognize that, that’s not my intention, but it’s being perceived that way.”
I can’t grow them, I can’t train them. The difference in someone who can thrive and grow and for whom in the sky is the limit often is self-awareness. The people I see who are most likely to get stuck in a rut and not be able to get out of it are people can’t see themselves, they can’t own their own mistakes, they look at other people and say, “Well, these people are just stupid.” And I go, “You clearly have the lack of self-awareness of your role in the situation right now.” And self-awareness just ties into ownership of challenges and if you take ownership of challenges, you have a better chance of being able to work through them. So number one for me is self-awareness.
Number two is the ability to own a mistake. And those things are interrelated, but there’s a lot of people can’t own mistakes, they immediately look to push the blame to somebody else. Number three is a positive attitude. Our job is hard, our profession is hard, I like people who believe that the sun will come out tomorrow or that things can be good or that our work matters and that we’re doing good in the world. I love that. Number four is desire to take initiative based on previous training. And this is especially true with support staff, this separates the goodish technicians from the amazing technicians. I think this is maybe for techs, this may be the number one skill for me, is the ability to anticipate what’s coming based on previous training. They know what we do and they know how we do it and they move independently and it is a thing of beauty, a doctor and a technician working hand in glove, that is incredible.
But a lot of people, it’s a confidence thing or sometimes it is the training or the doctors holding them back and these people have been trained to not exercise initiative. But to me that’s a huge one, I want my support staff to work independently to understand what we do and how we do it and why we do it that way. And if they do that, then they can go ahead and they can work ahead of me and things just happen and they enjoy their job more because they are making decisions, they are processing, they’re not standing and waiting to be told, “Go get me this and go get me that.” It reminds me of when I was a kid and I would help my dad with a car and he would just be like, “Go get this. Go get that. Hold this for me. Hold the flashlight. You’re not holding the flashlight in the right place.”That wasn’t fun, that wasn’t fun for anybody. I see those parallels in practice sometimes. And the last part, number five for me is commitment to the team. Can you get on board with the fact that we’re a team and that we take care of each other and we look out for each other and we’re all in this together? And so those are my five things, self-awareness, the ability to own a mistake, a positive attitude, the desire to take initiative based on previous training and then a commitment to we. So those are my soft skills. Obviously, there’s basic stuff like communication and things like that. It’s hard to just pick five, I’m pulling out the ones that I think really make a difference and they’re also hard to see, but you can see them.
So I guess that’s the next question that would obviously come is, how do you find these skills with people? I’m a huge believer in experiential interviewing. Tell me about a time that you learned something about yourself? I love that as an interview question. Tell me about a time that you made a mistake and what did you do about it? And if they’re like, “I don’t know.” Or they come up with some dinky, stupid thing, I go, “Okay, not impressed.” You know what I mean? You don’t have to ace every question, but if someone says, “Well, I’ll tell you about the time I made a mistake, here was something that I did that was a problem and I had to fix it.” I go, “Aha, that’s self-awareness and it’s the ability to own this mistake. I love it.”
Tell me about your favorite thing about the job? What do you look forward to when you come into the vet clinic? Those are positive attitudes. Tell me about how do you like to work? What’s your ideal working relationship with a doctor? How do you love to work with veterinarians? I’ll ask that. Or to the doctors, tell me about how you work with the support staff? What does the dream support staff look like to you as far as how you work with them? And I’m trying to get them to tell me like, “Man, this is how we do and this is my expectations and I like to be free and I like to know what’s coming and I like to be trained and I’m just looking for all those sorts of things.” And the commitment to a team is, tell me about a time you felt like you were really part of something that mattered?
And if they’re like, “I don’t know.” And they stretch for it, I go, “Okay.” If they say, “Oh, well I’ve been a part of this and a part of that.” And I go, “Oh, this is someone who integrates themselves into the team and what’s going on.” So anyway, those are the type of questions that I ask to try to get them to tell me stories from their life that illustrate those points to me. Because if you just say, “Are you committed to the team?” They’re going to say, “Yes.” And that’s not helpful.
Haley asks, “What are your top five educational opportunities for CSRs, techs, assistants, et cetera?” Okay, I’m a huge fan of training. I’m going to answer this question in a slightly different way, but this is honestly what I really love. I love training that the support staff leads, meaning I love training that they make. And you know why? Because they do the legwork of doing the research and putting the program together and coming up with what they’re going to teach to their peers. And the person doing it gets great expertise in this area, they often feel like they’re getting to use their knowledge in a really positive way that’s good for them. And then they get to work with their peers and the peers all get it together. And so that’s a big deal. My favorite training is training that one of the CSRs does for the other CSRs or one of the techs does for the other techs.
And people go, “Well, I don’t know how you learn cardiocentesis that way.” And I’m not talking about that, I’m talking about actually doing their job and doing the things that matter. And so really, it’s about trust. Man, it’s fantastic having the techs put on something for the whole staff and bringing the CSRs back, the CSRs learn what the techs are up against. And having some customer service stuff or things like that and having the techs in there, the techs see what the CSRs are up against. And so all this stuff helps build the team, helps build trust across the organization, all those sorts of things.
I love the training that they do and discuss together. And so a lot of times people will say, “Well, how do you handle when clients can’t get in for an appointment?” I will say, “There’s no right way to handle it, there’s some basic tenets that are really important. But for the most part, you need to figure out how to respond in a way that matches your clinic culture and who your people are.” And the way that one practice might do it might be totally different than another and it might be because of their values, it might be because of the community they serve of cultural norms of things like that.
It might just be because one clinic may have just rock stars, another clinic may have very inexperienced front desk people and they’re not going to approach this question the same way or do it in the same way, they’re going to do it in a much more simple way that’s less likely to cause problems. So anyway, it really is about, how do you guys do this? My favorite way to train is to have the people come together and say, “Guys, we have a problem, this is what I want to work on.” And so think for me about a time that this went really well. Why did it go really well? Or think about a time that client did this. What exactly did you say that they received well? And then just have them talk to each other about what they say. And guys, there’s so much power in someone that you sit next to everyday saying, “Well, this is how I say it,” compared to someone that you don’t know coming in from the outside and giving a script. I really love that.
Training that builds doctor trust is number three for me. A lot of support staff will say, “I’ve got this training but the doctors won’t let me do these things.” And often having training that the doctors come in and do with the staff that actually gets the doctor to let go a little bit sometimes. If I have doctors that are perfectionist and they say, “No, this has to be done just right and that’s why I do it myself.” Sometimes I can get those people to feel good about the fact that they did the staff training and now they’re more comfortable to just step back and let go a little bit. And so I think that’s really good. Number four, bite-sized training. I love standing huddle training. One of the reasons that we don’t get training done in the vet clinic is because we’re all super busy and we give this idea that training has to be 90 minutes at least, at minimum. And we go, “We don’t have that.”
It doesn’t have to be, we can 100% bite-size this. You can do 10 minutes of training, 15 minutes of training, just, “Hey everybody, this morning we’re going to come together, we’re doing our morning huddle. For five minutes, I just want to go around the room and talk about how we discharge at the end of the day. So when you are in charge of a patient and they’re going home, let’s just go around real quick, what do you guys do? How do you make discharges really go smoothly?” And then they just discuss it and I go, “Great, thanks everybody. That was really good. I picked up some things that I’m going to do differently, that’s fantastic.” Because that’s training, that’s all it is, that’s training and if you do it regularly, you make a much bigger impact than if you do that in a three hour block because they’ll retain that five minute conversation. But if you sit them down for three hours, they’ll retain the first five minutes and after that it’s all just a blur with crossed eyes and things like that.
So anyway, that’s one of the big things. And number five, if you’re talking about outsourcing training and things like that, there’s a bunch of people out there doing it, I don’t have a strong preference, I think just in no particular order, On the Floor @Dove, VetFolio, VETgirl, AAHA, VetBloom, those are all companies out there that have training. It really depends on what exactly you’re looking for and the style and approach that you like. But those are resources that exist right now. So anyway, those are my five educational opportunities, trainings that the people being trained lead, they build for their peers. Training that the group does together and discusses. Trainings that build doctor trust, meaning the doctors do it or the doctors help the staff build out a training thing.
So you say, “This person’s going to lead the training program and Dr. So and so, will you help them come up with what this should cover?” And the doctors don’t have to do it, but they feel very involved and it helps build that trust between the support staff and the doctor so they work better together. The bite-sized stuff, don’t overthink it, man. Five minutes on the regular basis, it beats three hours every six months, it really does. And then the last thing is you can reach out and outsource and there’s a number of different pathways for that.
Haley says, “Do you have a script for an irate client on the phone?” The answer is no, I don’t. And here’s why. Number one is we never really know what clients are going to be angry about, that’s the problem with dealing with angry clients, we don’t know what they’re calling about. And we know from the research that one thing that makes angry clients really mad is if they feel put into a box. If they’re like, “Oh, you’re angry about wait time. Let me get out my wait time script. Dear sir or madam, we are very sorry for the inconvenience.”
They don’t don’t like that. So what do we do? Do we just let them be mad and wing it? No, of course not. There are parts of this that we can plan for and so the part we can plan for is what’s generally called facilitation, which is getting angry people to the right person, having a plan and a system for how to handle them. We need to have some boundaries for the techs or the CSRs, whoever’s answering the phone. I want to prep my people on what their options are, if they cannot make this person happy, what happens? Can they get off the phone? Can they say, “I’m sorry sir, I’m not able to talk to you when you’re behaving like this, I’m going to hang up the phone now.” And hang up the phone. The answer for me is, yes they can. I don’t want my people to feel trapped on the phone.
And so some of that is having guidelines about when do they refer this to the practice manager? When do they refer it to the doctor? Can they hang up the phone? Are they allowed to hang up the phone? Do they know they’re allowed to hang up the phone? What can they say when someone’s being abusive or using profanity? Let’s come up with the phrase that we use when these things happen. The most powerful training in this is, again, it is very team based, is to sit down and say, “Hey guys, I want to talk about what happens when really angry people call. What do you say to those guys? Have you ever told someone that you’re going to hang up the phone? How do we tell people that they’ve gone too far and we’re not going to talk to them anymore?”
And sit down with your staff because every staff is going to have different language. We’ve all dealt with customer service people who have switched to the script and we have known that they switched to the script and it is frustrating. You’re like, “Oh, you just put up a shield, you have just put me into a box.” And so I don’t think that what you say is nearly as important as the team says it in their own voice and they feel empowered to say it and they have gotten to think about it outside the heat of the moment. So that’s my big thing in of coming up with irate language is just, how do you get off the phone? How do you escalate and when do you escalate this up to the practice manager?
And the other part of it is, there are general topics that people call about that they’re angry about again and again. One of my big sayings in practice is, “If you are surprised by something again and again, at some point it’s not a surprise, it’s your business model.” Which means if you are getting angry clients again and again and again about not being able to get in to see you, let’s just say that you’re like Jodie and you’re booked out a month and people are angry about it, stop winging it. At that point I say, “Okay guys, let’s get together here, this specifically is the problem. How are we going to tell people that we can’t get them in? And what are we going to offer to them? And no, we’re not going to apologize all the time.”
Because I see that, that’s just a side thing. And I see a lot of people are like, “We can’t get people in.” And I hear my front desk just apologizing all day long and I go, “Stop apologizing, it’s not your fault you’re shorthanded. You didn’t ask to be down to vets, you didn’t ask to have the highest caseload you’ve ever had and you didn’t ask for any of this.” And so you can be kind and can be professional, I mean, you don’t have to apologize and grovel all the time, that’s not a fun job. Just tell people, this is where we are and these are the options that you have and this is… Yeah, these are your options. And just be kind and then be done. So I don’t have specific, generalized irate client scripts and that’s for two reasons.
Number one, I need to know what specifically are we getting clients upset about? And then number two, what is the culture of your clinic? What is your professional voice? Because it needs to sound authentic and it needs to be something that your people feel comfortable saying, it has to feel right in their mouths. So anyway, some people say, “But Andy, how do I get that?” And I don’t mean to plug this, but if this is something that you’re looking at and you’re like, “I don’t know how to make these things happen or make these conversations happen.” I have a course, it’s at Drandyroark.com, it’s called Charming the Angry Client. And I made it to be watched with groups and it’s for this exact reason. And so I go through and I break down the different pieces of the angry client experience and why people are angry and then I ask these exact discussion questions so that you can have these conversations with the team.
And they’re broken up into five to 10 minute modules for the reasons I said earlier, so that you don’t have to close for a half day, you can if you want to and you just bang out the whole thing in two or three hours with really great discussion and be done. But you can also do a half an hour once a week and be done in five, six weeks and it’ll have probably even a bigger effect. So anyway, that’s at Drandyroark.com. I’ve got that and I’ve also got my exam room communication course toolbox. Same thing, it’s meant to be watched with groups. How do we say this in our practice? How does this work for us? And it’s really me trying to facilitate good conversations in your clinic so that people buy-in. And that’s also broken up into five minute module so you can do it in team huddles and short stuff like that.
So anyway, those are some of the things that I do. I think I’m going to take probably one more here and then I think I’m going to call it there. So anyway, Aaron asked, “What’s the best decision making tool for prioritizing changes in a newly purchased practice?” So you just bought a new practice and you got to figure out, how am I going to spend my time? What do I need to do first? I’m going to answer this, but I want to answer it in a way where it doesn’t matter if you’re a newly purchased practice, let’s just say you’re an overwhelmed practice because in a lot of ways, they’re really similar and the overwhelmed practices are much more common right now. So how do you set priorities?
For me, this is just getting real simple, down at the root of it. Number one, it’s time to make an actual list of things you need to do. And I see so many practices out there that are like, “I’ve got a ton of things to do.” And I say, “Have you actually written down all the things you need to do?” And they’re like, “No, they’re all in my head.” And I say to you, “My friend, you are living in a constant state of panic.” You are continuously mentally going, “Oh, I can’t or forget this and I can’t forget that.” It’s like Dumbledore’s Pensieve, you need to take those things out of your brain and put them down somewhere that you’re not going to lose them so that you can then relax and stop worrying about forgetting something.
So the first part of all this is run an audit. And this takes days. Get a piece of paper, sometimes I use… This is sad how big my to-do list is. I’ll use one of those giant flip pads, the ones that are like the big post-it notes that stick on the wall. I’ll use one of those and I’ll take three or four days and just keep a running list because you keep remembering things. But then I’ve got to tell you, the sense of relief I get when I feel like, “Yeah, that’s a pretty good list.” And if I think of anything else, I’ll just add it to that. That by itself is a great stress management tool. And then just get it written down. And once it’s written down, you can take a look at this thing. And so there’s three questions that I ask to set priorities for a new practice or for a practice overwhelmed.
Number one, what is mission critical? What has got to happen or we’re going to go out of business? That’s payroll, that’s your DEA license for the facility, it is mission critical stuff. What is mission critical? And you take that and that needs to go into the calendar. It needs to go into the calendar and needs to have a date on it. So again, you can relax, you don’t have to figure out, you don’t have to meet with your CPA today and you don’t need to stress out every single morning going, “I can’t forget to talk to the CPA.” You put on your calendar for three weeks from now and say, “On the 1st of December, I am going to have this call, I have already called the accountant and set up an appointment and at that time we will do that thing.” And now it’s out of your mind and it’s done.
So mission critical. What is mission critical? Is it on the calendar? And if not, let’s put it on the calendar as a block so you know it’s going to get done. And again, this is also lowering your stress. All right, That’s number one, what’s mission critical? Number two, which doors are holding the most people back? So in my mind, I look at tasks and think of each task as a closed door, the people who are not able to move forward because that task is not done, those people are standing outside the door. And so I look at my tasks and say, “Okay, these are all doors. What doors have the biggest crowds standing behind them?” And if I’m like, “Man, 10 people, the whole team could move forward and get things done if I open this one door for them.” That’s a high priority, that’s the thing that has to go at the top of the list.
And so there’s two pieces of how many people are standing behind the door and how far could someone run if I open that door? Meaning, let’s just say I have to do one thing and then Kayla will be able to take this project and run with it without supervision for months. I go, “Great. Yes, only Kayla is behind that door, but if I opened it, she could just go and go and go and that would be it.” Guys, a lot of our job as leaders is opening doors, we’re door openers, especially when you’re overwhelmed, the driving, in the moment emotion is, “I have to get in there with my team and see appointment rooms, I have to get in there and turn over cases, that’s what I have to do.” And I get that because that is the screaming, urgent, on fire thing, but the truth is, if you step back and look at your widget factory, and now I’m mixing metaphors, there’re doors in the widget factory.
If you step back and look at your widget factory, the smartest, best thing you can do is not jump into that exam room and see it, it’s opening doors so that the whole team can flood in and do the things that they need to do. It’s getting obstacles out of other people’s way. And so if you remove 10 obstacles so that the whole team can move forward in all these different ways, you’ve done way more good and way more value for your practice, way more value for the pets that you ultimately want to see in your career than you would have if you had jumped into the room. And guys, I see that all the time, it’s people going as hard as they can in the exam room and then ultimately feeling crappy about the fact that they’re still buried and that people are waiting on them to do things or remove obstacles. And I go, “Gosh, this is the pain of being a leader.”
The pain of being a leader is sometimes it’s not putting out the fire right in front of you. Let me say that again. The pain of being a leader is sometimes not putting out the fire right in front of you, it is having the discipline to look around and say, “I need to go deal with that issue over there and this fire, I’m going to let this fire burn.” And oh, that’s so painful. Sometimes you have to let the fires burn so you can step back and do the greater good. And I can’t think of a metaphor of what the greater good is. Sometimes you have to let this fire burn so that you can go get the plane that you fly over the forest fire and dump the stuff. I think we’re stretching really far here.
Anyway, you get the idea. All right, so what is mission critical? What doors are holding the most people back? And the last part is what can be delegated easily? And that fits into, what doors are holding people back? But if you make a list of all the things that you need to do, sometimes you just look and you go, “Well, I don’t need to be the one who does that thing and I know someone else who could absolutely do that. They have the knowledge to do it, they’ve done it before, they have the experience. I’m just going to take this thing off of my list and turn it to my friend, my spouse, my employer, someone that I outsource to, a professional bookkeeper and just say, ‘Hey, I need you to take this thing from my list and just do it and make it go away.'” And they’re like, “Great. I will take that thing and I will go to work.”
But you can’t hand the thing to them if you don’t crystallize the thing, if you don’t see it, if you don’t have it broken out where you are aware so that you can take it and you can hand it to someone else.
Guys, that’s it for today. I think I’m going to go ahead and stop there. Anyway, I hope this is helpful, if you guys enjoyed it, let me know. Leave me a review wherever you get your podcasts, I love that. If you’re watching it on YouTube, hit that like and subscribe button. Guys, if you’re in the Uncharted community, I’ve still got a big list of questions, let me know what you guys think. I know we’ve got a live audience here now watching through this, let me know, I’ll probably hang around a little bit afterwards and I’ll answer any questions that are there. If you guys have enjoyed this, let me know and we’ll do more of them.
So anyway, guys, it’s been a fun experiment, I hope it was helpful, I’m really open to feedback, we can do more of these, we can never ever do this again, just let me know. Let me know wherever you get your podcasts, leave me a review and let me know if you like it. All right, guys, take care of yourselves, be well, I’ll talk to you later on. Bye.

Filed Under: Podcast Tagged With: Life With Clients, Perspective, Team Culture, Wellness

Referral Battles When Everyone is Overwhelmed

October 26, 2022 by Andy Roark DVM MS

Dr. Tannetje’ Crocker, a practicing emergency room veterinarian and social media personality, joins Dr. Andy Roark to discuss how work overwhelm is pitting emergency vets and general practitioners against each other.

Cone Of Shame Veterinary Podcast · COS – 167 – Referral Battles When Everyone Is Overwhelmed

You can also listen to this episode on Apple Podcasts, Google Podcasts, Amazon Music, Soundcloud, YouTube or wherever you get your podcasts!

LINKS

Uncharted Practice Owner Summit: https://unchartedvet.com/practice-owner-summit-2022/

Dr. Andy Roark Exam Room Communication Tool Box Course: https://drandyroark.com/on-demand-staff-training/

What’s on my Scrubs?! Card Game: https://drandyroark.com/training-tools/

Dr. Andy Roark Swag: drandyroark.com/shop

All Links: linktr.ee/DrAndyRoark

ABOUT OUR GUEST

Dr. Tannetje’ Crocker is a 2009 graduate from the Texas A&M University College of Veterinary Medicine. She is passionate about mentorship and empowering veterinary professionals to embrace the profession and find joy and success. Growing up Dr. Crocker competed on horses and was inspired to become a veterinarian. Since graduation she has worked as an equine ambulatory vet, small animal general practitioner, and emergency veterinarian. She currently lives in Texas with her spirited 10 year old daughter, funny 6 year old son, and supportive husband of 16 years.

She works as an ER Veterinarian for Veterinary Emergency Group in Dallas, TX. Recently she was excited to purchase Alta Vista Animal Hospital in Fort Worth, TX. She plans to continue her support of fellow veterinary professionals, both virtually and in person through her various endeavors.

Follow her veterinary journey @dr.tannetje.crocker or www.drcrockerpetvet.com


EPISODE TRANSCRIPT

This podcast transcript is made possible thanks to a generous gift from Banfield Pet Hospital, which is striving to increase accessibility and inclusivity across the veterinary profession. Click here to learn more about Equity, Inclusion & Diversity at Banfield.

Dr. Andy Roark:
Welcome everybody, to The Cone of Shame Veterinary Podcast. I am your host, Dr. Andy Roark. Guys, I got a great episode here today with my friend, Dr. Tannetje Crocker. We are talking about interactions between general practice, veterinary care, and emergency veterinary care, and we’re talking about it in the sense of being overwhelmed. What does it look like? What does it feel like when the GPs have too much work to do, and they’re giving it to the ER, and the ERs have too much work to do, and they don’t have anywhere to give it back? And how do we feel about each other, and how do we talk to each other, and how can we make this better? Guys, those are some of the things that we talk about today. Let’s get into this episode.

Kelsey Beth Carpenter:
(Singing) This is your show. We’re glad you’re here. We want to help you in your veterinary career. Welcome to The Cone of Shame with Dr. Andy Roark.

Dr. Andy Roark:
Welcome to the podcast, Dr. Tannetje Crocker. Thanks for being here. I met you when you accosted me outside of a bar in Orlando. I was leaving and you said, “Hey, Roark, I’ve got a beef with you.” That’s what I remember.

Dr. Tannetje Crocker:
That’s a variation, but I’m not going to say you’re wrong. I’m not going to say that you’re wrong.

Dr. Andy Roark:
No, and I will say that’s how I met a lot of friends in my life with people who were like, “I have a beef with you,” and you took issue with something that I had said about TikTok and you were like, “You miss the advantages of TikTok and you miss the good that it can do,” and I honestly ended up thinking a little bit differently about TikTok, after talking with you. And so, I’m very interested in the work that you’re doing. So, for those who don’t know Tannetje, she’s a practicing emergency veterinarian. She also has a fairly active social media presence. She’s got almost 50,000 followers on Instagram. She’s doing TikTok now for just about a month, and she’s got about 80 some thousand followers on TikTok. She’s doing a lot of interesting work with social media, and guys, she’s doing it in a really positive way.
So, it’s nice. The reason that I have really enjoyed getting to know you in the last probably six, eight months, is the work that you do is good in that you’re positive about our profession. You’re not using social media to crap on what we do, or complain about how bad things are. You’re actually out there talking about the things that you like, and things that are actually helpful, and things that might make other people enjoy our profession. And so, I just want to start and say, well, first of all, thank you for doing that. It’s something obviously that I care a lot about, and it’s just refreshing to see somebody out there who’s doing emergency medicine, and who’s still determined to find the positivity and to present it to the world in a positive way, so thank you.

Dr. Tannetje Crocker:
I appreciate that, because that’s definitely the intention. When I first joined social media, it was literally because I was frustrated with everyone saying, “You shouldn’t have become a veterinarian,” telling vet students they made a wrong decision. Can you imagine being in that school and someone saying like, “Hey, wrong decision. You really messed up?” And so, my message, I guess, resonated with people, and now I just get to have a lot of fun with it, really connect online with people, encourage them, and I don’t sugarcoat anything. I mean, emergency work is hard, I talk about the realities of that, but I try to bring it back to the choices that I’ve made that have made me still really, really enjoy and love it after 14 years, and hopefully encourage other people to find their joy in this profession, which can be hard.

Dr. Andy Roark:
Yeah, we’ve hit this weird tipping point in medicine talking about students. So, this is 100% just my perspective of things that I’ve seen, and I think a lot of people are like, “Vet students, they need to understand the harsh realities of the choice they’ve made,” and that might be true, but the truth is, there’s a lot of people who have had that idea, and then they go to the vet students and they’re like, “This is going to be real hard,” and if everyone’s telling them it’s great, and one person tells them it’s going to be hard, that’s probably a good thing, but if everyone tells them how hard it’s going to be, at some point, it’s just soul-crushing and not helpful.
And I feel like we have, in a lot of ways, have crossed over that line. Not to say it’s not hard, but boy, I have seen instances where I’ve really feel like vet students have just been pounded on for months and months of people talking to them about how hard the profession’s going to be, and at some point you go, “Let’s also make sure that we’re giving air time to why we got into this, and to the good things about it,” because there are good things about it. And so, anyway, that’s sort of my take in talking to young doctors these days.

Dr. Tannetje Crocker:
I would agree, and we’re not here to talk about this, but I would say, wouldn’t it be great to give them ways that you’ve dealt with those difficult things, and how you’ve kind of pushed through those hard times, versus just saying, “Hey, you’re going to be stuck there forever.?”Let’s give them the resources to find the success and sustainability, and not just say, “Nope, this is how you’re going to feel.”
And when especially people talk a lot about the tough clients, I will go to talks at vet schools and they’ll say, “How do you handle this? Oh, I’m so worried about this,” and I will tell them, “I see a ton of people in the ER in a week, and I don’t have those interactions 100% of the time. That is a very small percentage of those interactions in a very high stress, difficult time. So, don’t focus on that. Let’s focus on all the things that you do good and all the great things that happen, and let’s talk about gratitude and strategies, versus let’s focus on that one horrible client that happened in a three month time period.” And that’s where social media really, that vocal minority that’s telling them, “Yeah, it’s going to suck, and all the clients are horrible,” I don’t know, it’s really tough on them. So, I’m glad that people like you and me are out there, and I heard a rumor that you might eventually be joining TikTok with me, and so, maybe we’ll spread the word even more.

Dr. Andy Roark:
I-

Dr. Tannetje Crocker:
You’re thinking about it.

Dr. Andy Roark:
I am thinking about it. I have a notebook of things that I have been jotting down. I’m not going to do something just to do it. If I’m going to do something, it needs to be good in my own eyes, and I also have to approach it from a way where I go, “I enjoy doing this, and this has value,” and I’ve been thinking about it for a long time, and just sort kicking around that little notebook of things I jot down where I say, “I would be happy to do this,” or “I genuinely think this would be helpful.” And honestly, I think you have been a piece of me getting more open to that idea, just because I see you and I go, “Nah, she’s doing a good job. I got to say, she’s doing a good job,” and that makes me think, “Okay, this may be a worthy problem to sit with for a while.” And so, yeah, you’ve definitely moved me in that way, but I’m not making promises, but it’s on the radar.
The last thing I want to say on this is, not on TikTok, a healthy problem looks like this: There’s a problem, and then the first step is raising awareness about that problem, and then the second step is now that awareness has been raised, it is coming up with actionable, productive steps to take to manage or to treat said problem. And I feel like in the world of social media, unfortunately sometimes we get stuck in action step number one, which is raising awareness, where we raise awareness, and we raise awareness, and we raise awareness, but actually taking steps to do things in the real world, that gets lost on the way, and raising awareness gets a lot of attention, right? The things that drive attention are fear and anger, and we can raise awareness with fear and anger, but fear and anger don’t turn into productive action steps.
And so, I really do think that you’re absolutely right. I think we’ve done a good job of raising awareness of challenges of medicine, and challenges to mental health, and that stuff is good, and we should keep that, and at the same time, I think it’s also very important that now while people are raising awareness, they transition to step two, which is, “Here’s some things that have been helpful to me,” not “This is what you have to do, but let me share with you what has been helpful for me, or lessons that I have learned,” and I think that’s a positive place to be. All right, but that’s not why you came here. It kind of is. Things are hard.

Dr. Tannetje Crocker:
Oh sorry, my dogs are barking.

Dr. Andy Roark:
They’re excited. So, here’s why we’re here, because vet medicine is hard, and I want to talk to you about a specific aspect I think is really challenging that I see again and again, and it’s the interaction between general practices and emergency practices. So, let me tell you what I kind of see from my side, on the general practice side. Basically, a lot of our practices are overwhelmed. There’s a general shortfall in the amount of labor that we have, and that’s in trained and untrained, but I mean, licensed doctors, and technicians, and support staff. All across the board, we’re having worker shortages, and we have very, very high demand. And so, there’s a caseload that is not able to be met in the general practice, and they’re referring that away to the emergency clinic.
And so, when I talk to these practices and they say, “Aha, I am overwhelmed and my staff is burned out, the answer is I need to refer these things away, because we simply can’t see them,” and I completely agree with that. You cannot see more than you can see. We all have a capacity, and if you push past it, there are very negative outcomes that happen, especially in the long term, and so, that is true. Ultimately where the conversation goes is, “I’m referring these guys to the emergency clinic, and there’s a six hour wait or an eight hour wait, or our emergency clinic is not taking animals, what do we do now?” And that’s a hard question, but that’s what I kind of want to start to unpack with you a little bit. So, let me sort of open up to you in that way and say, when I tell that story, does that resonate with you? Is that kind of what you see? Have you come across that narrative?

Dr. Tannetje Crocker:
Definitely have seen that, and it’s interesting, because I’ve seen it from the general practicing veterinarians, I’ve also seen it from the local specialty clinics. So, we will have specialty clinics call our emergency facility and say, “What’s your wait time? We have a packed room, ours is this. Can we send people to you?” And so, it’s not even between general practicing vets and emergency clinics in general, it’s everybody right now, and I think there’s a little bit of a public Amazon effect. So, more and more pet owners want really immediate results. They also have greatly changed the way they look at their pets, and what level of care they want for their pets, and so, they’re more likely to take them in quicker for things that maybe previously, they would’ve waited through the weekend to see their regular vet for, or they know their regular vet is already booked out two weeks, and they’re not going to see them, and so, might as well go to the emergency clinic.
I would say from my perspective, if an owner is concerned and they’re willing to wait, whatever the wait time is, then I’m going to give them my full attention, and I’m going to help them to the best of my ability, no matter why they’re there. So, if it’s a broken toenail, if it’s they vomited once, I’m still going to try to help them in any way that I can, because I’ve been that pet owner, and something happens with my pets and I can’t even process it, right? Another vet has to take care of it because my mind just… And so, I put myself in their shoes and I want to help them, even if I feel like this probably isn’t a true emergency, it’s not a hemoabdomen, it’s not respiratory distress.
So, I think we have to change a little bit perspectives on both sides. One, I would love to see the general practices train clients a little bit better that wait times are not a bad thing, and what is a true emergency, and not just use the ER as I guess, a dumping ground a little bit, for the things that they don’t want to deal with. And then two, I think that as emergency veterinarians, we have to learn how to communicate that we still care and we want to help pets, without making owners feel like they are silly for coming in or they are wasting our time, because I don’t think that’s fair to them either. Sometimes they just don’t know, and I like the phrase, “This is in good intent,” right? So.

Dr. Andy Roark:
Sure. No, I definitely get that. I have a buddy who tells a story about, he’s not a vet person at all, and his dog was reverse sneezing one morning, and he came sprinting to my house and he was like, “You saved my dog’s life,” and I was like, “I did not. There was nothing urgent emergency about any of this.” But he was like, “I don’t care. I was terrified, and then I was not terrified anymore, because you talked to me and you looked at me, and you told me everything was okay, and then it was okay. And so, you did the magic, you did the thing,” and I was like, “Okay, I get it.” It’s interesting to think from his perspective yeah, that knowledge that really matters. Tell me about what constitutes, because this is an interesting topic, what constitutes the feeling in the ER of a dumping ground? What makes people at the ER feel that they’re being treated that way? Because I want to unpack that a little bit, and see what makes up that emotion.

Dr. Tannetje Crocker:
Let me give an example. So, we had someone come in late two nights ago, and they had been at the football game, they were a little tipsy, they had a really good time, but they came in, rushed in with their really young golden retriever puppy, she was adorable. This puppy looked amazing, she looked great. She had been boarding while they were having a weekend at the football game, and apparently the boarding facility did a fecal, and they sent the owner a message afterwards that said, “It’s a positive fecal, and you need to get it checked out.” And so, the owner called the regular veterinarian, and it was a Saturday and the vet was like, “You need to go to the emergency room.” And this was a-

Dr. Andy Roark:
Oh my god.

Dr. Tannetje Crocker:
… completely normal puppy that had no diarrhea, that was eating and drinking well. It could’ve waited until Monday, but they freaked the owner out and they said, “Well, just go to the ER, they’ll take care of it,” and we were a little surprised that they wouldn’t at least get the fecal results, talk to them about it, maybe prescribe medications. I mean, they already had a relationship with her, but it was the feeling of they just didn’t want to deal with it on a Saturday, and we’re there and we’re open. So, we did, and we saw the pet, we actually got a negative fecal in house, so that was interesting. But it’s those types of circumstances where they don’t want to tell the owner no, so they give them the option of coming to us for something that they probably could’ve set appropriate expectation for.

Dr. Andy Roark:
Yeah. I think that’s really interesting, okay? So, here’s where I’m really tied up, is I want this profession to work for everybody, I really do. That’s super important to me, and there is a nightmare scenario where imagine that the pets are a stream of water, and we’re just pouring from this bucket, and we’re pouring down onto the general practice, and the general practice is completely full, and the water’s now pouring over the top of the general practice, and down into the emergency practice, and now the emergency practice is overflowing, and then the question then is, where does that water go? The water that is now overflowing past the emergencies, where does that go? And I think in the nightmare catastrophic scenario, in the minds of emergency vets it’s, “I never go home, I just stay here. I stay here through the day continuing to work in triage, and I never get to go home.”
That’s not possible. And so, I’m thinking a lot about that. I think there are limits to what we can do. We can’t magically make more veterinarians. I can’t just be like, “Voila, here are 10,000 more emergency vets,” and a lot of people are like, “You can’t, are you sure? You should try, at least try.” There’s nothing that we can do. We’ve got what we’ve got. I believe that we have to move these cases around more. I think that there’s a lot of things that we can do, and just like you and I were talking about before, at some point, you raise awareness, and then you have to come up with action steps. And so, awareness of, “Boy, we’re all really, really busy, and there’s big wait times in a lot of emergency clinics.” Let me also pause here for a second and say, this is 100% regional, in my experience. There are some places where they’re like, “No, we got this, we’re fine,” and there’s other places where they’re not fine. And so, if it’s not happening in your area, that’s great. Know that it’s happening in other areas.
So, I like your idea a lot. That’s actually one that I’ve had in my list of trying to set realistic expectations of what is an emergency, and put some time and space there. My family’s had some illness stuff recently we’ve been sort of working through, and so, we’ve been getting to deal with the joys of human medicine, and let me tell you, they do not tell you to rush in. They do not tell you that you should go… You can have some serious problems and they’ll be like, “We’ll see you a week from Wednesday,” and that’s it.

Dr. Tannetje Crocker:
Yes.

Dr. Andy Roark:
And they say it to you with a straight face, and it’s normal, and they’re just like, “That’s just what it is,’ and it’s amazing to me coming from vet medicine, I am like, “Are you serious? 10 days before we do the next thing?” And they’re like, “Yep, that’s what it is.” And again, I do not want us to be human medicine. At the same time, you can’t tell me that we cannot set some deadlines down the road sometimes, and have them be okay.

Dr. Tannetje Crocker:
I think that there’s actually quite a few very practical things that we can do on both sides. So, at our emergency clinic, we actually answer phones after hours for a lot of the general practices that sign up for our program, and those phones ring through to us, if the owner calls, and it says, “In case of emergency, push this,” and we will talk to the owner about what’s going on. Sometimes they’ll send us a picture or video, and very much triage in that way. And so, I’ve had quite a few that I’ve said, “think you can watch for A, B, and C. If that happens, come in. If not, call your veterinarian in the morning.” And so, people feel heard, people feel seen, they feel calmed, but they’re not rushing in for something that they could watch for a couple hours. And so, I think that’s one option that would help practices out a lot more, if there could be some more sort of tele-triage option.
And the other thing is scheduling-wise, I’ve worked in GP and ER, I know that in GP, you want to make the money, you want to make sure your schedule’s full, you have people there, but there’s been a lot of discussion of how to schedule, making sure that there is room open for those same day urgent emergency type cases, and knowing again, what is a true emergency and what absolutely needs to come to us right away, versus what can you triage and treat, and then see how it does? And so, both sides could do a little bit better with communication, with I guess supporting each other. Like that dog that came over that had the parasite, supposed parasite, I will never say, “You shouldn’t have come.” I will never throw a general practice under the bus, right?

Dr. Andy Roark:
Right. Mm-hmm. Sure. Oh, totally. No, no, no.

Dr. Tannetje Crocker:
I’ll support them no matter what. But on the flip side, I have GPs that’ll say, “I can’t believe that you guys didn’t see them, or you didn’t do this, you didn’t do that.” And so, I think that’s a little bit of the issue too right now too, is what does the client tell them happened or didn’t happen? And so, I’m seeing a lot of general and emergency practices struggling, because they feel like the cases aren’t handled the way that they would handle them. And so, then when you feel that judgment, you kind of feel like, “Why am I staying open? Why am I staying two hours after my shift to see your patients, if you’re just going to throw me under the bus or you’re going to question what I’m doing?” So, I don’t know if you’ve seen that, but I think that’s another component of this that makes it hard to work together.

Dr. Andy Roark:
Oh, 100%, the Monday morning quarterback. I’ve been that guy who comes in on Monday and looks, and I’m like, “Oh, [inaudible 00:19:42] emergency clinic. Let’s see what they did,” and I have seen vets get their reading glasses out and I’m like, “You don’t read anything that closely,” but they’re like, “Let’s see what happened here,” and they look. And again, it’s easy to look at someone else’s work and be like, “Well I wouldn’t have done it that way, or blah, blah, blah.” I think that there’s areas of this that are just fine, and they’re just human nature. I think that there’s always a bit of insecurity that people have when someone else sees their case, right?
So, it’s like, “You saw another doctor,” and in my little fragile heart it’s like, “I bet they liked her more than you. I wonder if she thinks that what you did last time was not good. Does she have the records? Is she looking at what I have done in the past and been like, “What is this idiot thinking?” I hope not, but I think we all have that little bit of insecurity as well. And so, we want to look and see like, “Oh, did they do what I would’ve done, or did they follow suit with what I said?”
So, I really do think that that’s a big part of it. There’s part of that that’s normal. There’s a part of that that’s not normal and not helpful, and part of it is I think if you’re going to use an emergency clinic, which we all do and we all should, then you have to one, assume good intent, as you said earlier, which is, I’m not there. I don’t know what the pet owner said to them. I do not know what state the pet owner was in. I don’t know what the pet looked like when they walked in the door. I can look at where they are now and I can hear the story, but that may not have been what that vet was looking at at that moment.
And so, I always try to give grace and say, “I wasn’t there, I didn’t see it,” and I’ve seen cases change. I’ve seen them where I’ll see them in the morning and I’ll say, “Hey, if this doesn’t get better, come back, or blah, blah, blah,” and they’ll come back at the end of the day and I’ll be like, “Oh my god, this is three hours’ difference or this is four hours’ difference?” Things can look radically different.
And so, there’s that part of giving grace, but I do think a lot of us, and I’ll tell you this is a general part of our profession, are perfectionists, and it needs to be done just right, and it needs to be done the way that we would do it, and I think that that is a constant struggle, I’m sure for emergency vets. Like I said, it’s not a position I’ve held, but I know that there are perfectionists who get cases back and say, “Well, this is not how I would’ve done it, this is wrong.” And I think really, part of being happy as a veterinarian, is it sucks that being a perfectionist is what helps you ace vet school, and gets you into vet school, and gets you through vet school, and then as soon as you’re out, it’s a burden, it’s a crutch, it’s a pain, because being a perfectionist limits your abilities to delegate.
I think it makes it hard to leverage your technicians, as much as you can leverage them, and it makes it hard to work with emergencies and support services, and to refer, and things like that. And people say, “But if you’re a perfectionist, that means you’re doing it right,” and then it’s like, well, at some point, when you’re dealing with large numbers of cases, perfect is the enemy of done, and I would say if you’re overwhelmed and you need to get the work done, and you’re trying to help as many patients as you can help, having such high demands that no one else is deemed worthy to help you, that is career limiting, and it is going to be a long-term harm to your mental health.

Dr. Tannetje Crocker:
Definitely, and I work a lot with new grad veterinarians, we have a training program that’s really intentional in our ER, and so, that is one of the main things that I have to teach them is number one, why is the pet there? What is the owner’s concern, and let’s actually focus on that, right? Yes, this is a 15 year old pet that probably has multiple disease processes going on, but why are they there? Let’s figure out how we can help that problem in this moment. And then number two, you’re not always going to know. So, you’re not going to know maybe why that dog vomited. It would be great to do full workups on every single pet, but that’s just not the reality of people’s finances sometimes, or your time constraints and what you have going on.
So, you have to make your best guesses sometimes, and you have to be comfortable with that, and knowing that if it’s not better, it’ll get rechecked, but I see that, and I don’t know if you’ve seen that with the younger generation, where they really want to know, they have to have an answer, they want to want to fix it right away, and that ability and that maturity kind of as you get in your career and sit back and say, “This is not actively dying. I think it’s going to be stable for a little bit. Let me try A, B, and C. If that doesn’t work, then they can reassess and recheck with their vet, and move on to plan D,” is perfectly acceptable.

Dr. Andy Roark:
Guys, I just want to jump in here real quick with one quick announcement. If you’re a practice owner, the Uncharted Practice Owner Summit is coming. It is me and my friend, Stephanie Goss, the practice management guru. We are going to be leading that, heading that up. It is in person in Greenville, South Carolina. If you are a owner and you’re like, “Man, I want to go to a thing that’s only practice owners and work with other practice owners,” head over to unchartedvet.com, and check out what we’re doing. Guys, that’s it from me. Let’s get back into the episode.
There’s two pieces to this, right? and I think you put your finger on it it. First of all, let me just call out the fact that you and I are 100% having a deep conversation about spectrum of care, which is what is the gold standard, and then-

Dr. Tannetje Crocker:
Very true.

Dr. Andy Roark:
… what is a perfectly acceptable lower standard that works for this client in this moment, with the resources that we have? I think that I like that terminology, I think that that’s really important. But yeah, I think a lot of people have said, “Only the best care, only the best care,” and I’d say, “Look buddy, when we’re 30% shorthanded and we’ve got more work than we can do, we’re going to provide a standard of care up to what our practice standard of care is.” We need to decide what is our standard of care here, and we can provide up to that. But beyond that, at some point you have to say, “This is what we’re going to do today, and then we’re kick the can down the road.”
I think about it sometimes. I went to a chiropractor one time a long time ago, and I said it was a chiropractor, it was a physical therapist. I went to a physical therapist years ago and they said, “What’s wrong?” And I said, “I have plantar fasciitis that’s flared up in my foot. Also, I hurt my shoulder yesterday,” and she looked at me and she said, “Which one do you want to work on today?” And I thought that was fascinating, because in vet medicine, we would’ve been like, “We better get going fast, because now we’ve got 100% more things to do.” And it’s just a simple thing of “Which one are we doing today?” I go, Wow, that’s some boundary setting, and it’s smart, because we’re going to actually make some progress on one of the things.And so, I don’t think that we do that very well. I also completely agree with the education of veterinarians, is we’re taught gold standard of care, and we’re taught by specialists and we come out, and then there’s this idea of we have to get it right, we have to practice the top standard, and we have to get a diagnosis today, and I really do think two things that we don’t learn in vet medicine and we don’t learn in vet school are how to break apart problems and triage, and handle the first thing, and then work on the recheck, and then work on the recheck. And again, to give grace to the vet schools, they’re working with specialists, and they are teaching people the highest standard of care, and if you did that, then rotations would be really frustrating, because you would come in for two weeks and you would see someone’s third visit-

Dr. Tannetje Crocker:
[inaudible 00:26:52].

Dr. Andy Roark:
… and that’s all that you would see. It’s not how you want to learn, but I do think that that is a part of it, and then the other part, I would say that is a real struggle in vet school, is how to leverage the staff, because they train you to be the doctor and to know all the things, and I think it’s a real challenge to say, “You are the doctor and you know all the things, and here’s how you delegate those things away to other people, and here’s how you take help,” and I think that those are things that right now, we don’t have a good training system for those things.

Dr. Tannetje Crocker:
I’d agree, and earlier when you said everyone’s looking for veterinarians, honestly, give me two, three good vet techs, and I can get a heck of a lot done. I would always love another veterinarian, but I will tell you that the team that I work with in the veterinary ER, those technicians, they do it all, and they’re incredible, and they help me so much every day, and I would love other vets, I enjoy working with other vets, but man, give me more of them, 100%.

Dr. Andy Roark:
Oh yeah, absolutely. No, I am right there with you. I’ve got this idea, I’ve been thinking a lot about capacity in vet medicine, and so, we’ve got all these cases coming in, and most of us are shorthanded, and I hear a lot of people who just say, “I don’t know how to get this done. I don’t know how to hand these things off. I don’t know how to turn people away.”
We just finished up our GSD conference for Uncharted, which is How to Get Stuff Done When You’re Shorthanded, and it was really, really great, and the big spoiler alert, one of the big takeaways really is you have to work on your business as well as in your business, meaning you have to step back and make systems, and figure things out. At some point, you can’t just flail around working hard, you have to stop and get organized, and communicate with your people and say, “Well, what are you going to do, and how do we work together so that the sum of our labor is greater than just us individually flailing and working as hard as we can?”
And one of the big questions was, “How do I make time for that when I’m so busy?” And so, the idea that I’ve had recently, I’ve been kicking this around, and it’s still sort of fetal idea, but I think one of the ways to really look at this stuff well is to strip the emotion out of it. And so, imagine that veterinarians are widget makers, right? They’re widget makers, and a veterinarian and a widget maker can make say, 700 widgets in a day, right? That’s what they can make. If you live in a community and they need a thousand widgets a day, and you can make 700 widgets a day, what are your options? What are you going to do? And I think that that’s an interesting thing to think about, and unfortunately, what a lot of people say is, “I will sacrifice my body, mind, and soul, and the people around me to bend reality, and burn up our machines and our systems, and make a thousand widgets. We will do it by strength of will.”
And I go, “Oh really? What will you do the next day?” And they’re like, “I’ll do it again, and I’ll do it the day after that,” and I’m like, “Oh, that seems like a bad long term strategy,” and it is. But you think about what actually would work, you’d say, “Okay, honestly, increasing capacity, getting technicians in there to help you make widgets, to delegate”. If you can’t get another widget maker, which is a veterinarian, get more people to help you make the widgets that you can delegate to, and try to increase your efficiency.
Another part is to say, “The community’s going to have to wait for their widgets, because we can only make 700 a day, which means they’re going to have to figure it out or they’re going to have to get their widgets somewhere else,” and vets go, “Oh my God, somewhere else?” And I’m like, “Look, man, this is hard choices. They need a thousand widgets. You can make 700. Do you want to have angry people yelling at you because they didn’t get their widgets, or do you want them to go somewhere else and get them?” And my advice is to have them go somewhere else, because you’re selling every widget you can make. You’re not hurting for customers.
And I understand that people don’t like this analogy probably in a lot of ways, because it does strip out all the emotion. You’re like, “They’re really adorable widgets, and people really care about these widgets,” and I go,” That doesn’t change the widget math,” right? Honestly, the fact that these widgets are family members, that does not change the math. You can make 700, they need a thousand. We’re going to have to figure this out, and that’s probably going to mean that they’re going to have to go somewhere else, or they’re going to have to come back down the road, or we’re going to have to figure out who needs widgets the most, and the rest of the people are going to have to wait. But I don’t think that we want to make those calls, and that’s why I think this is a useful analogy, because I think a lot of us, all we can see are the pets and we’re like, “There’s no alternative but to just get the work done,” and I go, “That math doesn’t work.”

Dr. Tannetje Crocker:
It doesn’t, and eventually, you burn out, and then nobody gets widgets, right?

Dr. Andy Roark:
Right, yeah.

Dr. Tannetje Crocker:
And that is a huge issue we’re noticing. That’s ultimately your other option, and that’s not one that any of us want to do.

Dr. Andy Roark:
I’m really big on virtual care right now. I mean, there are a number of companies that help with virtual work. There’s virtual CSR companies, there’s GuardianVets, and Chronos, and some companies like that, that their whole job is, “Hey, we’ll take over your phones at the end of the night,” or “We’ll help provide virtual people for the front desk,” and I’m like, man, I think that stuff is so valuable, and I’m sure there’s a lot of people who like to do the virtual work, and boy, we’ve got needs for it. But what you and I are talking about as far as setting expectations with the pet owners, doing tele-triage when we say, “Is this an emergency, or can this wait until tomorrow morning?” I think that that stuff is really, really valuable.
When you were saying, “Hey, I felt like we got sort of dumped on and this person said, ‘Well, I don’t want to deal with it on Saturday, and so, I’m just going to send them straight to the emergency clinic,'” I love the idea of having a service that takes your phone calls, who can do triage, and the truth is, I would rather see that patient myself, than have them go to the emergency clinic. I would like to be the one to talk to them. I don’t want them to go wait for eight hours on a Saturday. I don’t want them to pay emergency bills, which are totally justified, but I would rather save them that money and that time, and for me to be the one to work with them, we just need to figure out a triage system. And I say they turfed them, I think I’m assuming bad intent when I use that language, and I don’t mean it that way, but you get the point. I don’t know. What are your thoughts on virtual workers in vet medicine?

Dr. Tannetje Crocker:
I think that it serves a couple needs. I think one, it definitely helps with the triage, and the overflow, and overcapacity issue that we have. There’s no doubt. When I have a sick child, I call my pediatrician, the nurse calls me back, we go over the symptoms, and they tell me it can wait, or to go to the ER. It’s a very similar model that we deal with consistently, and I think one that is very fair in human medicine. The other component of it though, is it opens up another whole range of positions and jobs, and even increasing the financial means of support team members. And so, a lot of these companies that provide those services are using technicians or people that are from veterinary medicine that want to work from home, or want to continue to make money in this space, or can do that along with the job that they already have.
And so, by opening up more positions in our profession that help pet owners and also help the hospitals, I think that’s a win-win, and it’s frustrating to me, because I think ultimately, the issue is trust, right? That a lot of the general practices want to see their own people, they want to help their own people. They don’t trust that things are going to be done their way, and that ultimately is hurting them in the long run. And pet owners, they do love their veterinarian, but in that moment, they don’t care. They don’t care who they talk to, they just want to talk to somebody, so that they can sleep. And I always say, “If you’re not going to be able to sleep, you come right in, but you also can watch for these things, and then you can see your vet in the morning,” and 90% of people say, “Okay, I’m going to watch for those things. Thank you so much. Thank you so much for just talking to me. I just needed to talk to somebody.” And so, that tells me that that model works, and I think it helps both sides.

Dr. Andy Roark:
Yeah. No, I do as well. It’s funny, I do think part of it is trust. I think another part of it is there’s a scarcity mentality that veterinarians have that has been bred in, which is this idea of like, “At some point, the pet owners are going to stop coming, and then I’m going to go out of business, and no one’s going to want me to help, and I’m going to get buried under my student loans, and I’m going to live in a cardboard box in the forest,” and that’s where this all goes. And that’s why I feel like they struggle so much to tell people “Just go to the emergency clinic,” or, and this is controversial, but it’s what I believe, tell them to go to another general practice, and people go, “That’s heresy. That’s the sacred cow, Andy. You are slaughtering the sacred cow.”
It’s like, look, man, if you’re slammed from dust until dawn every day, who the heck do you think you’re competing with? If you can’t see them, tell them to go down the road. The kindest thing that you can do is direct them to a place where they can get care, and they’ll probably come back, or maybe they won’t. But trust me, you’re never going to go to a business because there’s not enough work to do. If you’re doing good quality medicine and you treat people well, and you earn their trust and you’re a good steward of their trust, you, my friend, will be as busy as you want to be for the rest of your career. You will. There is no risk in sending people away.

Dr. Tannetje Crocker:
I agree. And as a pet owner, I would say that if I call and I’m worried, and you just say, “Well, we don’t have anything for you, and there’s just no options,” right? It’s a, “In two weeks, we can help you,” and there’s nothing, there’s no compassion, but if I say, “I am so, so sorry you’re dealing with this, and we would love to be able to fit you in, but we honestly can’t, but I know there’s other practices in the area that might have some availability. Why don’t you call A, B, and C? We’d be happy to send the records, so they know.” I’m going to come back to you, because you cared enough to give me another option and to listen to me, versus just drawing a hard line, or sending me to the ER, like you said, where it costs a lot more, if there’s another option during the day. So, I would come back to that practice personally, because they actually cared.

Dr. Andy Roark:
No, I completely agree. I think here’s the thing, right? They called you for help, and if you say, “We can’t get you in,” you’re not helping. If you say, “We can’t get you in, however, I do have some other practices that I can point you towards who may have availability, A, B, and C,” and you give some sort of endorsement and sort of say, “These are good practices and these are places to go,” then to me, you are checking that helping box.
The other thing is imagine it’s a restaurant. Imagine that there is a awesome restaurant and you want to go there, and you go there and they’re like, “We do not have any availability tonight, but there’s a couple other restaurants in the area that I would recommend.” I’m still going back to that restaurant. The fact that I can’t get in there tonight, makes me want to go there more, quite honestly, but I do appreciate getting pointed to some. I do appreciate getting pointed somewhere else.
But I think that’s just a shift in mentality, but you have to really buy into the widget idea, this idea that, “I have capacity, and if people are demanding widgets beyond the capacity that I can make, they’re just going to get mad and they’re going to get angry, and they’re going to stomp off somewhere else, and I can refer them somewhere else, and hopefully keep that goodwill.” But at some point, I really do feel like we’re holding on to the workload that we have, as it drags us like an anchor down to the bottom. So, that’s that.

Dr. Tannetje Crocker:
Yeah.

Dr. Andy Roark:
Well, Tannetje, thanks for talking through this with me. Any final thoughts, any words of wisdom, anything else you want to put forward as far as GPs, ERs, collaboration, working together?

Dr. Tannetje Crocker:
I would say that I’ve been on both sides of things. I’ve been a general practicing vet, I’m a ER veterinarian now, and I definitely think this profession as a whole, if we all work together, trust each other, and together set client expectations appropriately, while still showing people that we care about them and their pets, I think it’ll be better for all of us in the long run.

Dr. Andy Roark:
Yeah. No, I completely agree. I think right now as a profession, we’re all in this together. We need to be communicating with each other. We need to be passing the ball. We need to be assuming good intent. We need to think about how we can communicate with pet owners, and set realistic expectations. I do not think that the business model for us anymore can be put your head down, and work as hard as you can, and collapse into bed at night. That is not a sustainable business model. It does not work anymore. It needs to be, think about working on your businesses, it’s thinking about what your capacity is, how many widgets you can make comfortably and sustainably, and then making that many widgets, and then directing the overflow to the most productive place you can, and then also creating expectations with clients when they say, “All right, well, I’m not getting in for a wellness appointment for a couple weeks.”
That’s okay, man. Your dog’s not going to burst into flames because it didn’t get its leptospirosis booster right on the day that it was due. That’s it. We can also start to reach out with our reminders earlier, knowing it’s going to take people longer to get in and say, “Hey, go ahead, and it may take a little while to get in, so I’m going to put this on your radar.” All those things, those are the types of thoughts we should be having is, how do we pace ourselves for the marathon that we’re in, so that we don’t burn our people out, so we can keep going, so we can keep helping the people who need it the most.So anyway, that’s it. Awesome. Well, guys, thanks for tuning in, and everybody, have a wonderful rest of your week. Tannetje, thank you so much for being here. You can follow Dr. Tannetje Crocker on Instagram, and TikTok, and anywhere else I should mention?

Dr. Tannetje Crocker:
I’m on Facebook, kind of. You’re the king of Facebook.

Dr. Andy Roark:
Kind of. Yeah, no, I got the whole Facebook thing just staked down. It’s just-

Dr. Tannetje Crocker:
Yeah. Yeah. There’s no room for any of us.

Dr. Andy Roark:
… yeah, you have to come through my neighborhood. Nope, no room for anybody else there. All right, guys. Take it easy, everybody, and that’s what we got for you guys. I hope you enjoyed it. I hope you got something out of it. As always, if you did, you can leave me a nice review wherever you get your podcasts. If you’re watching this on YouTube, hit that Like and Subscribe button. Gang, take care of yourselves. Be well. Be kind to each other. See you next week. Bye.

Filed Under: Podcast Tagged With: Life With Clients, Medicine, Perspective

Domestic Violence, Veterinary Medicine and the Purple Leash Project

October 14, 2022 by Andy Roark DVM MS

Dr. Traci Zager joins the podcast to talk about the role pets can play in domestic violence and keeping people in dangerous places. She discusses how animal abuse and domestic abuse are often linked, the Purple Leash Project and how initiatives like these can aid people seeking shelter from domestic violence. She talks about what every veterinary professional should know, and how we can use our knowledge and skills to make a difference in our own communities.

Cone Of Shame Veterinary Podcast · COS – 166 – Domestic Violence, Veterinary Medicine And The Purple Leash Project
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This episode has been made possible ad-free by Purina Pro Plan Veterinary Diets!

LINKS

The Purple Leash Project: https://redrover.org/the-purple-leash-project/

Red Rover: https://redrover.org/

OVMA Education Resources (Animal Abuse): https://www.ohiovma.org/veterinarians/resources/abuse.html

Safe Place For Pets: https://www.safeplacepets.org/

National Link Coalition: https://nationallinkcoalition.org/

Domestic Violence Hotline: 800-799-7233

ABOUT OUR GUEST

Dr. Traci Zager received her B.S. in Biology with Chemistry minor from California University of Pennsylvania. She then completed her MBA from Youngstown State University and her Doctorate of Veterinary Medicine from The Ohio State University. After graduation, she worked as a small animal and exotics veterinarian in Northeast Ohio before joining Nestlé Purina PetCare as a full time Veterinary Communications Manager in 2021.

In addition to small animal medicine and nutrition, Traci has special interests in companion animal behavior and education. She currently teaches courses online to veterinary technician students at her Alma Mater CalU of PA, as well as continuing to practice small animal/exotics medicine on the weekend.

Dr. Zager also served on the Animal Abuse Reporting Taskforce for the Ohio VMA, which helped to create educational materials on abuse reporting for Ohio Veterinarians. This taskforce was so important because legislation was recently passed to make Ohio a mandatory reporting state for all veterinarians. Dr. Zager also occasionally helps her local AWL with abuse cases.

Fun fact: Dr. Traci Zager is a new mom of a beautiful little boy named Jameson Henry Zager!


EPISODE TRANSCRIPT

Dr. Andy Roark:
This episode is made possible by Purina Pro Plan veterinary diets. Welcome everybody to the Cone of Shame Veterinary podcast. I am your host, Dr. Andy Roark. Guys, I got a great episode today. Have a bit of a heavy episode today, I have to give out trigger warning. This is an episode about domestic violence and also it touches on animal abuse. And so we’re talking about the Purple Leash Project. We’re talking about fighting back and making a difference in ways that vet professionals can get involved. I’m very happy to have this conversation and I learned a lot in this conversation and it’s good.
It’s motivating me to take some action and to get more educated and to look at how I can support. But if domestic violence, if animal abuse are triggers for you, this might be an episode to skip or to check out the transcripts. We do have transcripts of our podcasts thanks to Banfield Vet Hospital. They made transcripts possible in an effort to help increase inclusivity and accessibility in our profession, which is a super awesome thing that they do. And we’ll have links to that in the show notes and over on the website. And yeah, that’s it. So guys, good episode coming up. I hope you’ll enjoy it. I got a lot out of it, I hope you all too. Let’s get into it.

Kelsey Beth Carpenter:
(Singing) This is your show. We’re glad you’re here. We want to help you in your veterinary career. Welcome to The Cone of Shame with Dr. Andy Roark.

Dr. Andy Roark:
Welcome to the podcast, Dr. Traci Zager. Thanks for being here.

Dr. Traci Zager:
Hi, thank you so much for having me. How are you today?

Dr. Andy Roark:
I’m good. I am good. I’m super good for a Monday. It’s been a wild day back in the office as you know, but man Fall is here, did the pumpkin patch thing with the kids over the weekend. You’ve got, you’re not there yet, but you’re going to be there. Tracy has, she has a five month old little boy, her first. Just back from maternity. The excitement is just coming. How is the walking going at your house?

Dr. Traci Zager:
Oh my gosh, he’s doing great. He’s running around in his little walker and chasing the dogs and we went apple picking. We went to an orchard recently and he got to help us pick some apples and sit around some pumpkins, which was fun. But yeah, he’s not quite old enough to pick his own pumpkin or apples yet, but we’ll get there.

Dr. Andy Roark:
But you got that Halloween baby pumpkin picture, didn’t you?

Dr. Traci Zager:
Oh, we’re going to, We got one with a pumpkin, but we haven’t gotten one with him in a pumpkin yet.

Dr. Andy Roark:
Oh yeah. The opportunities are endless. Good timing, good timing on that. Everyone should plan their pregnancy around photo ops, I think. And you just nailed it. Well done. Alright. For those who don’t know you, you are a veterinarian communication manager with Purina. You are a practicing veterinarian. You do small animal and exotic in Northeast Ohio. And you are here talking with me about the Purple Leash Project, which I am super pumped about. I’m really glad that you’re here. This is something I think more people should know about and I appreciate you making time to be here. So thanks a lot for that. Do you want to go ahead and kick us off and just give a mile high view on what the heck is the Purple Leash Project and why is it important?

Dr. Traci Zager:
Absolutely. So the Purple Leash Project is a partnership between Purina and Red Rover. Essentially what they do is they provide grants to domestic violence shelters to help them become pet friendly. The biggest problem that we know that a lot of these survivors face is that they have to make the choice of whether to stay in an abusive relationship to protect their pets or leave their pets behind and escape. And that’s not something that we want them to have to choose. We want them to be able to take their whole family with them. So we know also just how often this is happening that it’s just really important that we provide these grants and help these domestic violence shelters to become more pet friendly so they can take them with them.

Dr. Andy Roark:
Can you tell us a little bit about Red Rover? That’s a group that I only learned about through you and I don’t know if other people are really familiar. So tell me a little bit about that.

Dr. Traci Zager:
Yeah, so Red Rover is like a Red Cross for pets. They provide housing and relief for people and pets in crisis situations.

Dr. Andy Roark:
Tell me a little bit more about why having pet-friendly shelters is so important and the impact on survivors. So just you unpack it a little bit, but give me a clear picture of the prevalence of this and that reality.

Dr. Traci Zager:
Yeah, so one in three women and one in four men will experience domestic abuse or domestic violence at some point in their lives. And so with it being that prevalent, we also know how many people have pets and that’s a huge part of their life. It’s a huge part of their family and that human animal bond is just so important. And we know 48% of people that are trying to escape a situation like that, delay their escape in order to help escape with their pets. So we don’t want them to have to wait to get out of these situations. We want them to be able to get out as soon as possible. The other thing is we know a lot of abusers will threaten their pets or even threaten to kill their pets if they try to leave. So having a way for them to escape and know that their pet is safe as well is going to help them recover and help their mental health as well. If they’re worried about what’s going on with their pet and their abuser as they try to escape, they’re never going to be fully free.

Dr. Andy Roark:
Okay. Can you tell me a little bit about where the veterinarian starts to interface with this? So let’s talk, I hate to go too much here, but I think it’s important, let’s talk a bit about animal abuse as it relates to domestic abuse, and then start to unpack what is the role of the veterinarian here? What should we be looking out for in our practices? How do we start to perceive these situations?

Dr. Traci Zager:
Yeah. So the role of the veterinarian is way more than I think a lot of us consider on a day to day basis. So the link between domestic violence, elder abuse, child abuse, it’s just so prevalent, and it’s part of that cycle of violence that we think about so frequently. If one population of vulnerable individuals like pets are likely to be harmed by an abuser, then other vulnerable populations are likely to be abused as well. So we think of domestic violence and we think of child a abuse and neglect as well. And we also know just how often when things are being investigated, another type of abuse or violence is uncovered.
So on the National Link Coalition’s website, they detail a statistic that I find just really powerful. So in an investigation of homes that were suspected of child abuse, they range between 60 and 88% of those homes also having animal abuse found. And so it’s happening as a coincidence really commonly. And we as veterinarians, if we’ve always been mandatory reporters of child abuse and domestic violence, that’s always been a thing. But not every state has some sort of legislature or laws around being a mandatory reporter for animal abuse, which I find crazy. And so when we report a suspected animal abuse, we may be saving other vulnerable populations within that household. We might be leading investigators to find child abuse or domestic violence and helping to save those individuals as well.

Dr. Andy Roark:
Yeah, we have a broad swath of people in the vet profession that listen to the podcast and everything. So just to run to this quickly, what are telltale signs? What are the flags that we’re looking for where we may be potentially looking at animal abuse? Can you run me through those?

Dr. Traci Zager:
Absolutely. So there’s a range of different types of abuse that you could see, whether that’s neglect or hoarding, intentional abuse or non-accidental injury or organized abuse, which is things like animal fighting. The biggest red flags I would say, I have seen in practice is when the injuries don’t match up to the history. So if an animal is hit by a car, they’re not going to have bilateral rib fractures and a hind limb that’s potentially fractured in multiple places. They’re not going to have fractures that are healing in different or in different states of healing. So looking at all of those red flags, when the history of what they’re saying happened and what the injury pattern you’re seeing is, they’re not matching up, those are the biggest ones that I would say.

Dr. Andy Roark:
Walk me out of this situation. So you’ve given me this place and let’s just say that I’ve got a pet in and a history of injuries. And they go, “Gosh, this pet seems accident prone.” And I’m looking at him going, “These stories don’t match up.” And I thought your fractures at different stages of healing. That makes a lot of sense. I can imagine me being in this room and not wanting to believe what I’m looking at, can you help me get my head around of steps that I might take from there? We started to talk about reporting it and honest to say I’m not exactly sure where I would report it. Can you help me parse out where I would go from here?

Dr. Traci Zager:
Yeah, absolutely. And this is where I really got into this space and how I became so passionate about it is because I was in your situation. I was in the room with a client and things weren’t adding up and I needed to figure out what to do next. And I felt like there were just, I didn’t know where to look. I didn’t know what resources were out there and I didn’t know who to ask. We’re all afraid that we’re wrong, we’re veterinarians. We’re really, really good at being right and we really don’t want to be wrong about something so serious. And so a lot of people that I talked to as I was working through this, didn’t want to make reports or didn’t want to ask those tough questions in the room because they didn’t want to suffer the embarrassment or the potential consequences of being wrong about that or being wrong in that thinking.
So I think if you’re noticing anything, you are the one who’s most qualified to make that determination of whether or not the history and what you’re finding on your physical exam is matching up. Police don’t know how to do that as well. Lawyers don’t know how to do that. Veterinarians are really on the front line of trying to figure out, is this a non-accidental injury? Is this abuse or is it not? And I think that’s the first step in this thinking is realizing that you’re the expert as a veterinarian or a veterinary technician. You’re the one who understands how these injuries happen and you’re the one who knows what to look for on an exam. In those instances where maybe you’re not sure, this is where it’s a really good idea to have that relationship with these reporting organizations before you ever need to make a report.
So you want to feel comfortable enough to call and say, “Hey, maybe I’m not a hundred percent sure, but this is what I’m seeing. What should I do next? And how can I help you in the steps going forward?” And they are more than happy to help you with that. So you don’t have to be a hundred percent right, you don’t have to be a hundred percent sure, but if you think it’s happening, you should make a report if you have any sort of reason, reasonable suspicion. And those reporting partners vary based on where you live. And the National Link Coalition’s website has a directory based on your county. So you can look up exactly who to report to. They’ll give you the organization’s name and phone number, maybe even their email and their address on that website. So you can write that information down and have it available to you before you ever need it.
And I would really recommend to any veterinarians listening, make those relationships now. Call them, tell them that this is what you’re thinking about, that you’re not a hundred percent sure about what to do. But you do want to reach out and have those relationships so that if you’re not sure you still feel comfortable calling and talking to someone. Because what happens after you make the report, you’re not the police, you’re not the lawyer, you’re not doing anything else. You’re just giving them your opinion and stating that you think something might be happening. You’re giving them your objective exam findings and what happens after that is totally not up to you. You don’t have to worry about all that.

Dr. Andy Roark:
This is really helpful and I totally hear what you’re saying about going and having those relationships. So, for me right now, say I’m not looking at anything particularly that I’m concerned about, but I see what you’re saying and I go, “I don’t have those relationships.” So I’m going to put the link to the National Link Coalition down in the show notes. It’s definitely something, I’m going to just take a look at to have that information.
Do we as doctors, reach out to groups now and say, “I’m not looking at anything. I just wanted to say hi and introduce myself.” Is that what we have in mind or are you more, When you say have a relationship, do you mean mostly know who you would contact if and when you needed to? If we are reaching out now, what am I saying? Because I don’t want this to be awkward, but in the same way, I think this is important. And so I’m really navigating this weirdness of I couldn’t live with myself if I didn’t say something and someone was negativity affected. And so I’m going to push myself to go ahead and get my ducks in a road just so I can be there if someone ever needs me.

Dr. Traci Zager:
Yeah, I think both. So it’s okay if it’s awkward. It doesn’t have to be, but it’s okay if it is, to just reach out and say hi and just say, “Hey, I’m a local veterinarian. I was just doing some research on the connection between animal abuse and domestic violence and child abuse. I think it’s really important that I just reach out and say hello. And that way we can get to know each other a little bit.” I think it’s also really helpful, they can potentially educate your clinic. So depending on the organization you’re reaching out to, they deal with this more than you do. They might be able to come in and say, “Hey, let’s do a 30 minute talk where I tell you more about how to investigate these things and determine whether or not you do have something going on in your clinic or what to look for, or I can just meet with you for lunch and we can feel more comfortable talking to each other and know what we’re looking for on both ends.”

Dr. Andy Roark:
Yeah, that makes a lot of sense. What happens, Tracy, when you call these places? I imagine me putting in this phone call going, “I don’t really know.” And then there’s helicopters and people crashing through windows and things like that. I know that’s not, but what should my expectation be if I reach out to a group or support network and say, “Hey, I’m looking at this, but I don’t really know.” What is that set in motion?

Dr. Traci Zager:
Yeah, so they might ask you for your exam findings. So they might just say, “Can you just let me know what you found on your exam? Give me some objectives, some objective information that I can look through and help you to determine if there’s something going on.” They might say, let’s say if it’s a hoarding case. So I had a hoarding situation with one of my clients where I determined that that was what was going on, and all I did was help her find resources and help. So as soon as I contacted our local anal welfare league, it’s not like they came out with handcuffs and put her in the back of a squad car. So they sent somebody to the house, they helped her rehome a lot of these animals. They helped her get the animals out and find new homes and get veterinary care.
They educated her. It wasn’t a situation where she ended up going to jail. They just provided her with the resources she needed to get out of this situation. And 90% of the time that’s what happens. So there’s education, there’s some sort of intervention where the pet is helped, the owner is helped. They want these pets to stay with their owners. So if it’s a neglect or they didn’t know better type of a situation, they educate them, they help them remediate the situation, and then they move on and continue with just welfare checks on that animal.
If it’s a really bad situation like we’re concerned about a non-accidental injury or intentional abuse, they might do a welfare check. They might also consider bringing police along, things like that, just to see what’s going on in the house. They might investigate if there’s been any reports of things like domestic violence or child abuse in that home before they do that welfare check. And again, after that, after the veterinarian has made the report, nine times out of 10, they don’t need anything else from you. You make your report, you get concerned. You might be able to call and ask what happened later on, but you don’t have to be involved in anything else after that.

Dr. Andy Roark:
Okay. That makes sense. And you’re clearly really passionate about this, and this is something that I know that you were really interested in before you went to Purina. How did Purina decide to get involved in the Purple Leash and how did that get started?

Dr. Traci Zager:
Yeah. So I know that there was, I don’t know a hundred percent sure, Andy, how it first started at the very beginning, I do know that the partnership between Purina and Red Rover started in 2019, and that was really when the whole grants and all of that started. I do know as well that in general, Purina got started in this space because we really care about the human animal bond. We care about keeping pets and people together. And this is one of those situations where people are having to make really, really difficult decisions to leave their pets behind in scary situations, and we don’t want them to have to make that choice.

Dr. Andy Roark:
That makes total sense. Talk to me a little bit about how veterinarians and the public can support Purple Leash. How do they engage in what happens?

Dr. Traci Zager:
Yeah, so the most obvious way that veterinarians could be a participant in Purple Leash Project is to make a donation. So on the website, you can make a donation and they’ll send you one of these beautiful purples leashes. They have really nice cushy hand grips, and they’re very nice leashes, but they have walk heel together on them, which is really cute. It really symbolizes that bond. And the purple is obviously a nod to domestic violence awareness, which is the purple ribbon.

Dr. Andy Roark:
Yeah, I love it. What else should people know about Purple Leash Project, Red Rover any final words, anything like that? This has been super helpful and insightful. I really appreciate you talking through with me. So but Final Pearls.

Dr. Traci Zager:
Yeah, so I think one of the biggest one really is that the goal for the Purple Leash Project is to make 25% of domestic violence shelters pet friendly by 2025. So that’s our big goal. That’s what our we’re striving for as far as the Purple Leash Project goes. And then as far as the veterinarian’s role in all of this, just know that by listening to this podcast and by going into your exam rooms with this in the back of your mind and seeing your clients and their relationships with each other and their pets through this lens, that’s really half the battle, is being willing to think about it, being willing to educate yourself about it, and then putting it into practice when you go in and do your exams.

Dr. Andy Roark:
Oh, Tracy Geiger, thank you so much for being here. Thanks for the work that you do. Thanks for telling me about it, guys. Thanks for listening today. I’m going to put links to all of these resources to Purple Leash Project, to the National Link Coalition, to Red Rover, all those sorts and stuff. I’ll hook you guys up in the show notes. Okay and take care of yourselves, be well, do good work alright, see you later. And that is our episode, guys. I hope you enjoyed it. I hope you got something out of it. As always, it feels good to make a difference. Share these links. Think about getting involved and helping out. And I’m going to do the same, but guys, yeah, sometimes we forget how lucky we are and we forget what other people are facing. And most times we don’t have any idea what’s going on in the houses of the people and the pets that we take care of and stuff. Anyway, gang, be well. Take care of yourselves. I’ll talk to you later.

Filed Under: Podcast Tagged With: Life With Clients, Medicine

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