Steve Dale, certified animal behavior consultant (CABC), joins Dr. Andy Roark to discuss what modern pet owners want. Steve explains the rise of the “fur baby” and how that cultural shift has intersected with a larger demand for convenience and immediate service. Steve imagines what the desired pet owner experience looks like today, and what… Read More
Perspective
A Blueprint for Vet Team Retention & Wellness?
Dr. Brian Bourquin joins the podcast to discuss the new NOMV C.L.E.A.R. Blueprint. This is a hospital wellness certification program that was recently introduced to veterinary clinics. Dr. Bourquin talks about the certification, the experience of implementing it in his own Boston veterinary practices, and lessons learned along the way. Cone Of Shame Veterinary Podcast… Read More
Exposing the Distinction: Knowledge vs. Experience and Skill
Knowledge is what we know. Experience is what we have acquired by… well… experience. This doesn’t mean experience comes from witnessing perfection or even from past trials going well, but rather from being in the moment and seeing the totality of events. We gain experience only from hearing what was actually said, feeling the emotions… Read More
Intentional Discounting Revisited
Dr. Tannetje’ Crocker joins the podcast to expand on a previous episode where she and Dr. Roark discussed the ethics and implementation of intentional discounting. In this episode, Drs. Crocker and Roark talk about the feedback from that episode, what they see as valid criticism and what they disagree with. The conversation then turns to… Read More
The Uphill Battle: The Middle of Success Feels Like Failure
Remember, the middle of success feels like failure. The middle of success is a hill you’re halfway up. You’ve made the commitment and are paying the price, but you have yet to reach your reward. The middle of success is work. It’s the grind where your perseverance is tested and you’re most likely to feel… Read More
Tailoring Veterinary Medicine: Lessons from Prego’s Spaghetti Sauce Story
Last weekend, I read the best article I’ve ever seen about ketchup, mustard and spaghetti sauce. Now, I know what you’re thinking – how can condiments and pasta sauce be so intriguing? Well, this article taught me a valuable lesson about understanding our clients’ needs. If you have the time, I highly recommend hitting that… Read More